Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced the launch of its AWS Global Passport Program to help independent software vendor (ISV) customers grow their businesses internationally. Through the program, AWS is providing software companies with expert guidance, resources, and strategic support to accelerate time-to-revenue, lower risk, and maximize ROI as customers pursue new international growth opportunities.
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This program supports AWS’s commitment to helping its ISV customers drive business growth through the power of a cloud technology foundation. Through access to expertise, services, and programs like Passport, software companies can boost efficiency, grow more quickly, and scale securely while unlocking the innovation they need to compete globally.
“Today’s software companies are up against a number of challenges that can hinder their ability to scale and expand into new regions as they look to accelerate growth,” said Miguel Alava, EMEA GM for software companies, AWS. “AWS has extensive expertise and technical capabilities to help companies fast-track growth into global markets. We want to provide the resources that empower businesses to scale on a robust cloud-first technology foundation that strengthens their resilience, increases revenue, and reduces their dependency on single markets so they can reach more customers and make greater impact.”
AWS Global Passport puts the full scope of AWS’s resources and AWS Partner programs behind some of the most exciting software companies looking to reach new customers and accelerate their entry into international markets. The AWS Passport Program will select growing software companies and provide tailored expert guidance, resources, and strategic support to help them clear the operational hurdles of global expansion.
AWS Global Passport helps ISVs navigate the complexities of globalization and accelerates go-to-market motions in the newly landed region of growth potential. With the ability to scale software capabilities on a robust cloud-first technology foundation, software companies can generate revenue in new regions and offset the costs of global growth faster.
AWS will provide guided expertise across the following key areas:
- Strategic Planning: Companies receive a market evaluation workshop to assess opportunities, challenges, and create an international expansion roadmap.
- Technical Enablement: Guidance on architectural best practices for multi-region deployments, international expansion needs, cost optimization opportunities, and software capacity planning.
- Regulatory Compliance: Industry-certified assessors within AWS Security Assurance Services help participants evaluate local regulatory and compliance requirements.
- Go-To-Market Support: Participants will benefit from co-selling with AWS sales teams, co-marketing initiatives, and connections to regional resellers and distribution channels to build pipelines within local markets.
Once selected, customers participate in a 3-part, half-day workshop in-person. Upon completion, customers will receive a comprehensive report including recommendations and a business plan, a technical framework and user-story level roadmap for any compliance-related development work, a joint go-to-market launch plan, and AWS service credits for any expansion related workloads that meet the return-on-investment threshold.
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“At Freshworks, we have huge ambitions to help companies of all sizes deliver exceptional AI-powered customer and employee experiences,” said Laura Padilla, senior vice president, global channels and alliances, Freshworks. “Our strategic partnership with AWS is helping us get our modern solutions into the hands of businesses within our key growth markets even faster.”
“Meeting the needs of our international customers and deploying Fortra solutions in ways that meet their regulatory requirements is incredibly important to us,” said Paolo Cappello, GM, international sales, Fortra. “With AWS Global Passport Program, we can accelerate our time-to-local-market by leveraging the experience AWS has in internationally and locally. AWS’s approach combining business case, technical requirements, and the ability to sell and market gets us closer to the customer faster than going it alone.”
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