Better Business Advice has recognized QuickBooks as a top AI marketing tool in 2025, identifying the upcoming Mailchimp-powered marketing agent as a significant advancement for small and mid-sized businesses looking to scale personalized marketing without additional headcount.
Top AI Marketing Tools
Intuit Assist – a generative AI-powered system that helps automate tasks and deliver personalized insights across Intuit products like QuickBooks and Mailchimp.
Expected to launch this year, the marketing agent will offer businesses campaign automation, audience management, and content generation via direct integration with Mailchimp. This new virtual agent is part of the broader QuickBooks Customer Hub, which already provides businesses with intelligent tools to manage leads and customer relationships directly from within their accounting software.
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Mailchimp + QuickBooks: A Streamlined Marketing Experience
By leveraging Mailchimp’s marketing automation engine, QuickBooks’ new marketing agent is designed to remove the manual effort from campaign creation. Once launched, it will handle segmentation, content drafting, and the delivery of targeted messages, giving businesses more time to focus on strategy and less on execution.
The agent will also work in concert with other elements of the QuickBooks ecosystem, pulling from real-time customer data in the Customer Hub to make smarter, more relevant marketing decisions. Unlike standalone email platforms, this integration enables marketing actions to be informed by financial activity and customer engagement behavior.
A Virtual Team for the Modern Business
The marketing agent is one of several new AI-powered agents being developed by Intuit for QuickBooks, introduced under the umbrella of Intuit AI agents. These virtual agents are designed to automate core operational workflows and are accessible directly within the QuickBooks interface.
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In addition to the marketing agent, other AI agents include:
- Customer Agent: Helps manage leads and sales pipelines by sourcing leads, drafting email replies, and scheduling meetings based on engagement.
- Payments Agent: Uses predictive analytics to reduce delays and automate invoice tracking, helping businesses get paid faster.
- Accounting Agent: Streamlines bookkeeping and reconciliation by categorizing transactions and maintaining accurate records.
- Finance Agent: Provides financial dashboards, peer benchmarking, and scenario planning for better forecasting and long-term strategy.
- Payroll Agent: Automates collection of time data and executes payroll runs based on user-defined parameters.
- Project Management Agent: Assists in managing quotes, milestones, and budgets to keep projects aligned and profitable.
These agents work together to form a “virtual team” embedded within the QuickBooks platform. They are designed not only to automate tasks, but also to assist users and their accountants in making better business decisions through contextual, real-time insights.
Designed for Growing Businesses
While QuickBooks has long served small businesses, the latest generation of AI agents is clearly designed with growing teams and mid-market users in mind. The collaborative features help streamline decisions and improve accuracy across departments, including shared task tracking, in-app communication between business owners and accountants, and AI-driven recommendations.
The platform is evolving into more than an accounting tool: it’s becoming a center of business operations. With the marketing agent, QuickBooks users will soon be able to launch customer campaigns, track lead engagement, and link marketing performance to revenue, all without leaving the platform.
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