billups, the world’s largest independent out-of-home technology and managed services company, has announced a major step in its global expansion with new leadership appointments across Mexico, Germany, and Singapore. The company is entering the Latin American market for the first time while strengthening its presence in Europe and the Asia-Pacific region. These moves underline billups’ commitment to supporting regional growth through local expertise, market intelligence, and cutting-edge technology that delivers clear, measurable marketing results.
Marc Marienfeld has been appointed Managing Director for Germany, positioning billups for stronger growth in one of Europe’s most dynamic advertising markets. Based in Munich, Marienfeld brings over two decades of executive experience at companies such as Wavemaker, GroupM’s mPlatform, Kinetic Worldwide, and HYGH AG, where he most recently served as Chief Growth Officer.
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In Latin America, Salvador García will lead the company’s expansion into Mexico as Managing Director, overseeing operations in a critical growth market. García’s background includes more than 20 years of commercial and media experience across Mexico, Central America, and Spain. His previous roles at Latcom, TV Azteca, and Planet IFE give him deep insights into regional dynamics and digital transformation in the media sector.
In Singapore, Sunil Yadav has been named Head of Revenue for the Asia-Pacific region. He will focus on driving commercial and investment strategy across APAC, drawing on his leadership experience at organizations such as Amazon, Twitch, Dentsu, WPP, and Publicis. Yadav’s extensive understanding of digital and programmatic out-of-home media will support billups’ mission to bring precision and innovation to brands operating in fast-growing Asian markets.
“Our expansion into Mexico and new regional leadership is driven by our global clients who want billups’ technology, measurement expertise, and performance-focused approach across all their key markets,” said David Krupp, Global Chief Executive Officer at billups. “We’re seeing consistent demand from multinational brands that experience our solutions and patented analytics platform in one market and want that same level of innovation and accountability everywhere they operate. Marc, Salvador, and Sunil give us greater firepower – not only as proven leaders in their respective regions, but as operators who understand that today’s out-of-home advertising must deliver measurable performance, trust, data, and creativity, not just reach.”
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With the new appointments, billups now operates in 20 countries worldwide, offering a unified yet locally informed approach to media planning, buying, and measurement. The company’s advanced analytics and patented measurement technology will be central to its continued expansion, helping brands better understand campaign performance and audience impact.
“It’s an incredibly exciting time for OOH,” added Krupp. “From Mexico City to Munich to Singapore, we’re growing with purpose. Our mission is to make out-of-home simpler, smarter, and more effective for every brand we work with.”
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