Birdzi Partners with Armeta Analytics to Boost Customer Insights

Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced an integration with data engineering firm Armeta Analytics that streamlines workflows and reduces the technological lift for Birdzi’s retail customers.

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“As Birdzi’s customer network grows and expands, Armeta’s scalable solutions ensure that our data infrastructure remains nimble and adaptable to specific retailer needs.”

Armeta will facilitate the onboarding of Birdzi’s retail customers through a simplified integration process that makes it easier for Birdzi customers to make use of the company’s industry-leading customer engagement tools and personalized marketing solutions, including VISPER Live.

“By automating data management processes and simplifying system upgrades, Armeta reduces the technical burden on retailers and grocers,” said Barry Lovalvo, chief technology officer and founder, Armeta Analytics. “As Birdzi’s customer network grows and expands, Armeta’s scalable solutions ensure that our data infrastructure remains nimble and adaptable to specific retailer needs.”

When a retailer onboards with Armeta and Birdzi, Armeta will handle all data ingestion, cleansing and validation before it enters the Birdzi platform, ensuring quicker access to Birdzi’s personalization capabilities without requiring extensive technical interventions.

“Armeta plays a critical role in helping Birdzi’s retail customers efficiently integrate their data with our platform,” said Shekar Raman, CEO and co-founder, Birdzi. “This partnership underscores Birdzi’s commitment to making our technology more accessible and user friendly, removing friction from the integration process and delivering swift value to our trusted customers.”

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