Blis, an omnichannel demand-side platform (DSP) renowned for its precision targeting at scale, has integrated T-Mobile Advertising Solutions’ app ownership and app engagement data into its platform, fundamentally enhancing audience discovery and activation in digital advertising. This partnership positions Blis as the sole omnichannel DSP to combine T-Mobile’s U.S.-based app insights with real-world movement patterns and verified transaction data, providing advertisers with a comprehensive, privacy-focused view of consumer behavior both online and offline.
Blis’ proprietary non-ID-reliant technology now allows marketers to identify, reach, and convert high-value audiences with unprecedented accuracy even in environments where traditional identifiers are limited. This breakthrough supports advertisers in unlocking addressability across every impression, reducing wasted spend by honing in on high-intent prospects, and proving the full-funnel impact of campaigns from initial awareness through to visit and sales lift.
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Andrea Zapata, Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, emphasized the future-oriented nature of the integration, stating, “The future of advertising lies in connecting real-world behavior with digital intelligence in a privacy-focused way. By bringing our premium first-party data and insights into Blis’ platform, we’re creating a differentiated model for audience discovery and activation one that makes advertising dollars work harder and every impression count”.
Blis has long specialized in understanding real-world audience behaviors, predicting their next moves, and reaching them across multiple devices. The infusion of T-Mobile’s app engagement data, which reflects high-intent mobile behaviors on a national scale, significantly sharpens Blis’s ability to discover audiences and enrich omnichannel advertising activation. This is particularly critical as the advertising industry navigates a privacy-first landscape, with decreasing reliance on traditional tracking methods and increasing signal fragmentation.
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Alex Boras, President of Blis, highlighted the competitive advantage this integration offers, explaining, “Most platforms are limited to a shrinking slice of the digital ecosystem as signal loss and fragmentation accelerate. By uniting T-Mobile’s app insights with movement and purchase data, we expand visibility into premium environments while unlocking deeper signals of audience intent. This gives advertisers the clarity and performance edge to drive unparalleled outcomes”.
With this innovative collaboration, Blis and T-Mobile Advertising Solutions are poised to deliver a next-generation advertising experience that maximizes efficiency, relevance, and measurable results across screens and channels, helping brands connect with consumers where it matters most.
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