Blockboard Launches BlockVantage To Redefine Accountable AI Advertising

As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering real value. Blockboard Launches BlockVantage at a moment when the advertising industry is confronting the limits of opaque systems and delayed verification. Blockboard announced the debut of BlockVantage, a new advertising automation platform designed to make digital media buying verifiable and accountable by default, without compromising speed or scale.

AI driven media buying has delivered clear gains in efficiency, particularly across connected TV and programmatic channels. However, many of these systems still function as black boxes, leaving advertisers to reconcile results only after campaigns have ended. Fraud, unverifiable impressions, and wasted spend often surface too late to correct course. BlockVantage was created to address that gap by embedding verification directly into the media transaction itself.

The platform combines automated campaign creation and optimization with blockchain based verification to ensure accountability at the impression level. BlockVantage uses smart contracts to validate every impression in real time against predefined campaign requirements. If an impression fails to meet those standards, it is automatically rejected and replaced, ensuring advertisers only pay for media that meets agreed criteria. According to Blockboard, this approach delivers fully verified working media by design rather than by post campaign analysis.

“AI has fundamentally changed how media is bought, but accountability has not kept pace,” said Matt Wasserlauf, CEO and Co Founder of Blockboard. “For too long, advertisers have been asked to trust systems they cannot see into and reconcile results after the money is already spent. BlockVantage changes that by embedding verification, transparency, and proof directly into every impression, so confidence is something you can demonstrate.”

Unlike traditional verification tools that rely on reporting after delivery, BlockVantage enforces standards before, during, and after campaigns run. Campaign rules are governed by on chain smart contracts that ensure delivery matches what was purchased rather than what was assumed. All validated impressions are recorded in a fixed ledger that is accessible to clients, creating an audit ready record of delivery and spend that can be shared across finance, leadership, and partner teams.

“Performance metrics alone do not tell advertisers whether media actually worked,” said Tarun Yadav, CTO and Co Founder of Blockboard. “BlockVantage validates delivery at the impression level and enforces standards automatically. If an impression does not meet those standards, it never reaches the invoice. That is how accountability becomes a rule, not a reconciliation exercise.”

By aligning automated efficiency with built in verification, BlockVantage aims to reduce fraud, eliminate disputes, and restore trust in automated media buying. The platform is designed to preserve the speed and scale that AI delivers while adding certainty that every dollar spent meets defined standards.

As AI becomes table stakes in digital advertising, Blockboard Launches BlockVantage as a signal that the next phase of automation will be defined not just by performance, but by proof. By uniting verification, transparency, and execution in a single system, Blockboard is positioning BlockVantage as a new operating standard for how advertising media should be bought, verified, and measured.