Broadsign has announced the acquisition of Place Exchange, marking a significant consolidation in the rapidly expanding out of home advertising technology landscape. The deal, supported by a minority investment from Crestline Investors, unites two major forces in programmatic digital OOH advertising and positions Broadsign to scale innovation across global markets while providing publishers and buyers with greater access to premium digital inventory.
Broadsign said the acquisition will combine its content management platform, ad serving tools, and buy and sell side capabilities with Place Exchange’s independent supply side platform and programmatic technology suite. Together, the companies aim to deliver a comprehensive end to end OOH technology stack that better aligns with the increasingly digital nature of outdoor media buying and selling.
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The announcement comes at a moment of accelerated growth for the OOH sector. The global ad market is projected to reach 992 billion dollars this year, with OOH spending expected to exceed 49 billion dollars in 2025. Broadsign CEO Burr Smith said the timing reflects the urgency for modernization across the channel. “Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster.”
With the agreement, Broadsign will absorb Place Exchange’s technology and inventory footprint, including deep demand side platform integrations and the PerView measurement solution. The platform has earned multiple industry recognitions, with Deloitte naming it a Technology Fast 500 winner in 2025 and AdExchanger listing it among its Programmatic Power Players in 2024. Place Exchange’s capabilities include audience based targeting, advanced reporting and analytics, programmatic guaranteed transactions, cinema and in store retail media delivery, geospatial targeting for moving media, and bid triggers based on real time conditions.
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Place Exchange CEO Ari Buchalter, who will join Broadsign with his entire team, said the combination arrives at a pivotal inflection point. “OOH is having a major moment, with more buyers and DSPs of all shapes and sizes leaning into the medium, sparking a new era of innovation. The combination of Place Exchange and Broadsign comes at a perfect time, unleashing the most complete OOH advertising solution built by the industry’s leading platforms to meet this demand.”
Crestline Partner Will Palmer added that programmatic capabilities represent one of the strongest growth engines within digital out of home, citing automation and measurability as catalysts.
This acquisition caps a year of momentum for Broadsign following advancements in automated OOH buying, creative AI tools, and carbon measurement initiatives. The company now spans 370 employees globally and 1.8 million programmatically transactable screens. As competition intensifies in programmatic digital OOH advertising, industry analysts expect the combined company to accelerate the race toward more intelligent, data led outdoor media.
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