Introduction to Enhanced Capabilities
By leveraging enhanced automation in the Calix Marketing Cloud to launch potent service upgrade campaigns and developing agency-quality marketing assets in minutes with the Calix Web Builder, broadband service providers may increase revenue by at least 25%.
Overview of New Upgrades
Announcing new upgrades to its cloud- and software-enabled platform, Calix, Inc. (NYSE: CALX) enables broadband marketers to quickly implement highly successful campaigns that increase revenue within their current service zones. Broadband service providers (BSPs) get quick and simple access to advanced marketing intelligence thanks to the prestigious Calix Marketing Cloud (Marketing Cloud).
With the help of existing Mailchimp connectivity and new automation in Marketing Cloud, BSPs can now quickly contact subscribers who need service upgrades. Cambridge Telephone Company (CTC), situated in Idaho, recently used Mailchimp and Marketing Cloud to launch focused ads that raised their customer lifetime value by 25% in just six months. Additionally, broadband marketers may design stunning campaign web pages quickly and affordably thanks to the new Calix Web Builder in the prestigious Calix Market Activation program. Broadband marketers now have all they need to swiftly develop extremely successful campaigns that increase revenue thanks to ongoing innovation on the Calix platform.
Enhancements in the Calix Marketing Cloud
Calix keeps enhancing the capabilities of the Marketing Cloud so that broadband marketers can use a straightforward framework for creating and implementing fully integrated omnichannel campaigns. These most recent enhancements make it easier for marketers to make money while enhancing the experiences of subscribers and are accessible to Calix-partnered BSPs in the US, Canada, and the UK. Using Marketing Cloud and the Market Activation Program BSPs can now:
- Use automated workflows to launch service upgrade campaigns with speed and success. Now, when subscribers reach their service restrictions, Marketing Cloud recognizes it and initiates an automated workflow in Mailchimp. This makes it possible for broadband marketers to launch service upgrade campaigns right away, boosting productivity for even the smallest teams. Elevated subscriber experiences, decreased churn, and improved revenue are the outcomes.
- With improved campaign tracking and monitoring, increase campaign performance. Even the tiniest broadband marketing team can track specific initiatives thanks to new Marketing Cloud enhancements. The option to investigate campaign metrics and a new campaign audience filter are updated features.
- Create stunning campaign web pages quickly. Calix announced a new website builder in addition to the fresh batch of creative materials added to the Market Activation program to further streamline digital marketing for users. BSPs can create stunning, high-quality web pages quickly and easily without coding knowledge thanks to more than 20 pre-built pages and more than 10,000 available designs.
Case Study: Cambridge Telephone Company (CTC)
CTC launched a number of marketing initiatives with messaging urging service tier upgrades for new managed services under the direction of Calix Customer Success Services. In particular, CTC exposed customers to ExperienceIQ® for sophisticated network controls and ProtectIQ® for home network security. The BSP used Marketing Cloud and Mailchimp to boost their service upgrade campaign conversion rates by 12 percent and generate click-through rates more than 10 times the industry norm. Additionally, they increased the number of members using ProtectIQ and ExperienceIQ by 174% in a single year.
According to Chad Albright, marketing director at CTC, “Continuous innovation from Calix has proven instrumental to CTC’s growth and success over the past several years.” “My team’s capacity to lead revenue growth for the company will be strengthened by increased automation to make service upgrade campaigns simpler and time savings from having access to pre-made assets in the Market Activation program. This is just another way that the Calix platform enables us to take initiative and enhance the experiences of subscribers. To continue providing our members with additional value for years to come, we look forward to partnering with Calix.”
Recognition and Future Goals
The world’s most prestigious business honors, the Stevie® Awards, has recognized Marketing Cloud. It won for Marketing Disruptor of the Year (in partnership with Jade Communications), Best Business Technology Pivot, and Best Cloud Platform. Calix is honored among some of the most well-known and cutting-edge businesses in the world by the prestigious awards.
The opportunity for broadband marketers to guide their organization’s transition is enormous, according to Matt Collins, chief commercial operations officer at Calix. “With Calix innovation, they can quickly reach new campaign milestones. With the help of intelligent marketing automation, BSPs worldwide will be able to launch extremely effective, specialized marketing campaigns as of this quarter’s release. By utilizing this innovation, BSPs can promote service tier upgrades in order to increase the value of their company. BSPs may create stunning creative assets with the new web page builder and brand them with their own logo. They can communicate the exceptional value they offer to their subscribers and communities in this way. We are thrilled to help BSP marketers increase the worth of their company with this most recent development so they may continue to compete and dominate their markets.
Learn how broadband marketers may generate revenue growth with the Calix platform and Marketing Cloud.
