Top B2B Lead Gen Strategies That Convert in 2025
June 25, 2025
A few years ago, B2B marketers measured lead gen success by volume. The more names in the funnel, the better. But 2025 has changed the
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Tag: b2b
Vizient Announces Dan Salzman as New Chief Marketing Officer
April 21, 2025
Vizient, the nation’s leading healthcare performance improvement company, announced that Dan Salzman has joined the company as chief marketing officer. In this role, Salzman will
TrustRadius Announces 165 Trusted Sellers in B2B
March 17, 2025
The Trusted Seller verification enables buyers to easily see which vendors have the most up-to-date product information and ethical, transparent review generation practices on TrustRadius.
Businesses Seek Simplified Customer Experience From Telecoms
March 3, 2025
Businesses expect customized, seamless, flexible, and secure experience when purchasing telecom services The first edition of the Capgemini Research Institute’s new annual study ‘The B2B pulse: Top
6sense Named Leader in B2B Intent Data by Forrester
February 27, 2025
Independent Analyst Report Cites 6sense Among the Most Innovative B2B Intent Providers in the Market 6sense, the leading platform revolutionizing B2B revenue generation, announced that
Amesite Grows Enterprise Sales With NurseMagic Automation
February 25, 2025
Automated Sales Process Has Successfully Enabled NurseMagic™ Enterprise Sales to Close within Hours of Enterprise Outreach Amesite Inc., a pioneering technology company specializing in the
Ingram Micro Elevates the Power of Community
February 21, 2025
The company brings two Five-Star partner communities together, creating a strong 500+, industry-leading global peer-to-peer community of premiere Technology Advisors and MSPs Ingram Micro Inc.,
Eyeota and Equativ Team Up for Privacy-Driven Advertising
September 18, 2024
Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad
Calix improves the platform for BSP that uses the cloud and software
May 17, 2023
Introduction to Enhanced Capabilities By leveraging enhanced automation in the Calix Marketing Cloud to launch potent service upgrade campaigns and developing agency-quality marketing assets in
Content Generation by ActiveCampaign Leveraging AI
May 17, 2023
The marketing automation service makes investments in generative AI to benefit its clients by raising consumer engagement, conversion rates, and satisfaction levels. By releasing tools
The Merkle B2B Superpowers Index goes live globally.
April 27, 2023
The third B2B Superpowers Index from Merkle reveals significant changes in the B2B market and offers helpful recommendations for fostering growth and competitive advantage through
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