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The Enterprise Guide on Innovation and Security with Generative AI

Cars Commerce Boosts Retailer Sales Efficiency

Cars Commerce Boosts Retailer Sales Efficiency

Cars.com Inc. an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform’s four core capabilities (Marketplace, Digital Experience, Trade & Appraisal and Media Network) on average receive up to 2x more leads and connections from consumers and sell inventory at least 10% faster than those using only one of the platform’s capabilities.

Marketing Tech Insights: Comscore Names Frank Friedman to Drive Measurement Shift

“We’ve built an interoperable platform that helps our customers sell cars — plain and simple. Considering the most pressing challenges retailers are facing this year center around used-car acquisition strategies to drive more profit, audience targeting and competitive differentiation, I’m confident the Cars Commerce platform is the solution to drive sales, operational efficiency and profitability for our customers,” said Alex Vetter, CEO of Cars Commerce.

According to a recent Cars Commerce survey, the top concerns of auto retailers in 2025 mimic challenges faced in 2024 — only their concern of acquiring more used cars more profitably grew 20 ppts year over year.² The top three 2025 dealer paint points are:

  1. Acquiring more used vehicles, more profitability
  2. Targeting higher quality in-market shoppers
  3. Differentiating our dealership from competitors

The Cars Commerce platform offers technology and solutions to advertise inventory and unique dealership brands, target and reach in-market shoppers, manage reputation, efficiently acquire used inventory directly from consumers, promote and differentiate dealerships across marketplace and websites, and, ultimately, operate more efficiently with a single provider.

The Cars Commerce platform four core capabilities include:

  • Marketplace: As the No. 1 most recognized automotive marketplace and largest automotive review platform³, Cars.com customers have the opportunity to showcase the full value of their inventory and consumer experience — beyond just price — to approximately 25 million unique, ready-to-buy shoppers each month. Generating the most website referrals per dealer compared to its closest competitors⁴, Cars.com confidently refers shoppers directly to the retail environment, where sales and service is best left to the pros.
  • Digital Experience: Cars Commerce offers a next-generation digital experience through its industry-leading brand Dealer Inspire, with a recently upgraded website platform offering. Importantly, retailers who leverage a Dealer Inspire website and add a Cars.com marketplace package can sell their inventory, on average, four days faster than those leveraging only a Dealer Inspire website, gaining an approximately 10% lift in inventory turn time and seeing 40% more key events (forms, chat, click to call) to their website compared to dealers with only a Dealer Inspire website.⁵ Retailers attending NADA can access a new Website Health Report in the Cars Commerce booth to review performance and identify areas for optimization.
  • Trade & Appraisal: With AccuTrade, retailers can gain a scalable appraisal profit engine. In 2024, retailers completed more than 2.5 million appraisals through AccuTrade with 45% more used-car acquisitions year over year.⁶ These dealers also unlocked new, profitable growth for their business by acquiring inventory directly from their service drives. Pairing AccuTrade’s trade and appraisal technology with the Cars.com marketplace delivers a 90% lift in total leads, and those leads convert to double-digit higher sales.⁷ For retailers attending NADA, a new personalized Marketplace Inventory Score Report uses data science to determine whether a dealer’s inventory could be at risk based on pedigree of the vehicle, supply and demand, and the dealership’s ability to sell specific kinds of vehicles. For deeper insights to provide optimal exit / pricing strategies and the technology needed to manage poor or performing inventory, Cars Commerce will offer a sneak peek of their new inventory management system, AccuTrade Inventory Intelligence Platform, at the booth.
  • Cars Commerce Media Network: In a new, simplified dealer product suite debuting at NADA 2025, the Cars Commerce Media Network offers four performance and brand media solutions powered by Cars.com’s powerful audience. The offering aims to deliver on outcomes most important to retailers, including Awareness, Consideration, VDP Traffic and Turn Rate. According to a recent case study of 25 Cars Commerce media customers, it was found that Cars.com shoppers convert 5x higher than Google’s audiences and Cars.com’s cost-per-click is 32% lower than dealer first-party data.⁸ In addition, marketplace and/or website customers who add a media package consistently see double-digit improvements in connections.

Marketing Tech Insights: PureCars Launches RylieAI: Cutting-Edge Auto Ads Tech

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Source – Prnewswire

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