As streaming platforms race to improve profitability in ad supported environments, the Cineverse IndiCue acquisition signals a strategic shift toward building integrated infrastructure that connects content distribution with real time advertising monetization.
Cineverse Corp. announced it has acquired IndiCue, a profitable advertising technology company, in a deal designed to strengthen Cineverse’s evolution into a streaming infrastructure provider. The Cineverse IndiCue acquisition integrates IndiCue’s monetization capabilities into Cineverse’s Matchpoint platform, creating a unified system spanning content preparation, distribution, monetization, analytics, and performance optimization across FAST, AVOD, connected TV, and other ad supported streaming environments.
The acquisition enables Cineverse to move beyond traditional distribution and reporting by actively optimizing advertising revenue in real time. By responding dynamically to viewer behavior and market demand, the combined platform aims to improve ad yield and operational efficiency for streaming publishers operating in an increasingly fragmented CTV ecosystem.
“This represents a key leap forward for Cineverse, with IndiCue adding a strategically important monetization component that, when combined with our existing Matchpoint platform suite, gives us a near end-to-end technology platform whose high level of automation provides a significant competitive advantage by dramatically lowering costs while providing higher operational efficiency than any competitor out there,” said Cineverse Chairman and CEO Chris McGurk.
The deal follows Cineverse’s recent acquisition of Giant Worldwide and reflects a broader strategy focused on acquiring companies with recurring revenue models and scaling them through automation and system level optimization. Executives said the additions position Cineverse to operate essential media and advertising infrastructure while delivering software like margins.
IndiCue, founded in 2023, provides connected TV monetization technology that enables publishers to manage advertising revenue across FAST and AVOD platforms. Its integrated ad technology stack includes ad serving, supply side and demand side capabilities, and server side ad insertion built on high performance infrastructure optimized for scale and efficiency. The company currently has more than 40 live customers and 75 additional publishers onboarding, including media brands such as IMAX, Freecast, Loop Media, and Cannella Media.
Financially, IndiCue is expected to generate approximately 38 million dollars in revenue and 9.6 million dollars in EBITDA in calendar year 2026, representing a 25 percent EBITDA margin. Cineverse projects total company revenue between 115 million and 120 million dollars by fiscal year 2027, with technology platforms accounting for more than half of total revenue.
“The acquisitions of IndiCue and Giant Worldwide have largely completed our strategy to build a comprehensive, scalable infrastructure solution for the entertainment industry,” McGurk added, noting the company’s strengthened balance sheet and recurring revenue profile.
The combined platform is designed to function as an execution layer connecting distribution, data, and monetization into a closed loop system. “With IndiCue, Matchpoint becomes a closed loop: distribution, data, and monetization working together as a single system,” said Erick Opeka, President and Chief Strategy Officer of Cineverse.
IndiCue’s leadership team will join Cineverse in senior roles, supporting continued development of advertising technology and data capabilities. “Joining Cineverse allows us to integrate our advanced monetization capabilities directly into an enterprise-grade platform that powers content distribution at significant scale,” said Nicholas Frazee, former CEO of IndiCue and now EVP of Revenue at Cineverse.
The Cineverse IndiCue acquisition highlights growing consolidation across the connected TV advertising ecosystem as companies seek end to end platforms capable of reducing complexity and improving revenue performance. As streaming shifts toward ad supported models, integrated infrastructure combining delivery, analytics, and monetization is increasingly becoming a competitive necessity for media companies worldwide.
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