The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how global brands approach marketing mix modeling. The revamped tool now incorporates advanced artificial intelligence and machine learning, all accessible through a completely redesigned, intuitive user interface that is engineered to deliver critical insights with unprecedented speed. This global launch represents a major step forward in making complex marketing analytics more accessible and actionable for decision-makers.
Available worldwide, the enhanced Marketing Foresight platform is designed to be an “always-on” resource, allowing clients to bridge the gap between long-term strategic goals and short-term tactical planning within a single, unified environment. The solution is built to bring a new level of actionability to Circana’s highly granular, store-level models, providing comprehensive coverage of how consumer purchasing behavior responds to various marketing efforts. This integration ensures that high-level strategy is directly informed by real-world, ground-level data, creating a more cohesive and effective marketing plan.
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A pivotal new feature is the integration of marketer-centric recommendations, which leverage natural language processing to translate dense, complex data into clear, human-centered guidance. This capability empowers clients to confidently model a wide range of “what-if” scenarios and refine their marketing plans without needing a deep background in data science. The system essentially speaks the language of the marketer, making sophisticated optimization and simulation more intuitive than ever before.
“Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, executive vice president of Product at Circana. “These updates represent a significant step forward in our commitment to innovation. By integrating AI and focusing on a seamless user experience, we are empowering clients to make faster, more strategic decisions that drive growth.”
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The redesign goes beyond simple aesthetics, representing a fundamental shift in how marketers interact with data. Yeimy Garcia Smith, senior vice president of Global Measurement at Circana, elaborated on this fundamental shift, explaining how the platform moves beyond the limitations of older systems. “Marketing Foresight is a strategic asset for our clients, and this launch elevates its value proposition immensely,” she said. “We’ve reimagined the marketer experience—moving from static, analyst-dependent tools to a dynamic, intuitive interface that speaks the language of marketing-driven growth. You don’t need to know where to begin; the system guides you. With always-on access, instant recommendations, AI-driven insights and executive summaries, and seamless end-to-end optimizations and simulations, we’re empowering marketers to be more agile and make smarter decisions faster, with clarity and confidence. Integrating AI isn’t just our opportunity—it’s our responsibility to advance measurement, and we’ve done so with remarkable care.”
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