Strategic alliance sets a new standard for media transparency and data-driven advertising Circana, LLC, Paramount, and iSpot announced a new collaboration to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising…
New Partnership Combines Purchase Data with Digital Interest and Intent Data to Set a New Standard in Programmatic Targeting Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to…
Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach encompasses viewership, eating behaviors, and intent signals, allowing brands to engage consumers more effectively. Brands…
