As brands intensify investment in AI driven customer engagement, the CleverTap Gartner Magic Quadrant recognition highlights growing demand for advanced personalization platforms capable of delivering real time, individualized experiences at scale.
CleverTap announced it has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, marking a significant milestone for the company as enterprises increasingly prioritize intelligent customer experience orchestration. The CleverTap Gartner Magic Quadrant recognition reflects broader industry momentum toward agent driven personalization powered by artificial intelligence and real time data insights.
According to the company, the recognition underscores its progress in helping brands deliver relevant and responsible personalization through its AI powered engagement platform. CleverTap’s strategy centers on hyper personalization capabilities enabled by CleverAI, its enterprise grade agentic intelligence and decisioning engine designed to deliver one to one engagement across multiple customer touchpoints.
The CleverAI decisioning engine analyzes customer intent signals to help brands deliver the right message through the right channel at the right moment. By combining real time analytics with automated orchestration, the platform enables continuous optimization across the customer lifecycle, supporting marketing teams as they scale personalized experiences across industries including financial services, retail, ecommerce, media, and telecommunications.
CleverTap said its personalization capabilities have helped brands achieve measurable outcomes, including conversion rate improvements of up to 35 percent across key use cases. The platform’s unified intelligence approach integrates data, decisioning, and engagement execution within a single system, aligning with growing enterprise demand for consolidated MarTech solutions.
“We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™,” said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap.
“We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position”.
The announcement comes amid rapid evolution in personalization technology as marketers shift from rule based segmentation toward AI driven decisioning and autonomous engagement models. Gartner’s Magic Quadrant evaluations are widely viewed as benchmarks for enterprise buyers assessing technology vendors based on completeness of vision and ability to execute.
The CleverTap Gartner Magic Quadrant placement reinforces the company’s position within a competitive personalization engine market increasingly shaped by agentic AI, predictive analytics, and real time orchestration. As organizations pursue deeper customer relationships and measurable engagement outcomes, recognition in the CleverTap Gartner Magic Quadrant signals the growing importance of AI first platforms in defining the future of customer experience and marketing technology.
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