Clinch, the Agentic AI platform specializing in omnichannel advertising, has expanded its collaboration with Amazon Ads, becoming the first third-party ad serving solution to deliver ads to Amazon Custom Audiences through a server-to-server (S2S) integration. This capability, previously exclusive to ads served directly by Amazon, represents a significant milestone in privacy-focused and customer-centric advertising. With this advancement, Clinch enables brands to activate more relevant and personalized ad experiences across Amazon DSP inventory, including Amazon’s owned and operated properties as well as third-party partners, while maintaining rigorous privacy standards.
Beginning November 1, 2025, Clinch clients will gain access to Amazon Custom Audience insights, which include behavioral data from shopping, streaming, gaming, and browsing activities. These insights will help advertisers tailor creative strategies more precisely and serve campaigns directly through Clinch, resulting in a simplified, unified workflow. By integrating these data signals into creative execution, advertisers can unlock new strategies across Amazon’s programmatic ecosystem, improving both engagement and performance.
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“Advertisers are seeking ways to balance ad relevance and performance with consumer privacy, while maintaining strict efficiency mandates,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. “By expanding access to Amazon Custom Audiences through Clinch’s Flight Control, we’re enabling brands to connect with audiences more effectively while upholding privacy standards.”
The new integration brings multiple benefits for advertisers, offering a combination of advanced targeting and operational efficiency. By using Amazon’s proprietary behavioral data, brands can build richer audience profiles and reach users across multiple touchpoints. At the same time, the system’s privacy-first architecture ensures compliance by employing truncated IP addresses, privacy-safe geolocation, and ZIP code-level targeting. The partnership also enhances creative optimization through Clinch’s Dynamic Creative Optimization (DCO) capabilities, enabling the delivery of personalized ad experiences at scale while maintaining workflow simplicity.
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Major advertisers are already preparing to adopt the new integration. Keurig Dr Pepper, among the early partners, plans to use Amazon Custom Audiences for product launches, awareness campaigns, and seasonal promotions. “Clinch’s collaboration with Amazon Ads gives us a powerful new way to connect creative directly to audiences where engagement and impact are highest,” said Ben Sylvan, SVP Connected Media at Keurig Dr Pepper. “This new streamlined workflow enables us to maximize first-, second-, and third-party audiences while automating and scaling how we pair and personalize ad creative. The result is true efficiency at scale, while ensuring our campaigns remain flexible and privacy-safe…exactly what we need to drive growth and be responsive to our consumers across our product lines.”
This collaboration reinforces Clinch’s commitment to future-proofing digital advertising through intelligent automation, responsible data use, and omnichannel innovation. By focusing on outcome-driven strategies rather than impressions, Clinch continues to help advertisers build scalable, privacy-conscious campaigns that deliver measurable results in an evolving digital ecosystem.
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