As advertisers face increasing pressure to prove performance before media dollars are spent, creative validation is becoming a critical part of the MarTech workflow. Clinch has announced the launch of Predict IQ Scores™, a new AI powered predictive creative scoring suite within its Flight Control platform, designed to help advertisers assess creative effectiveness before campaigns go live.
Clinch, an agentic AI platform for omnichannel content orchestration, said the new Predict IQ Scores™ allow brands and agencies to estimate how well creative assets are likely to capture attention and drive sales lift prior to activation. By offering performance oriented scoring and diagnostics, the solution is aimed at reducing wasted media spend and enabling smarter creative decisions across channels. The first score introduced is the Predict IQ Attention Score™, developed in partnership with creative intelligence company Adverteyes.
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As digital advertising environments grow more complex, marketers are increasingly seeking tools that can predict outcomes rather than react to them. Predict IQ Scores™ are designed to give creative and media teams early insight into how assets are expected to perform, helping them refine concepts before launch rather than optimizing after budgets are already committed.
“Advertisers today need insight around what will actually capture attention, long before a campaign goes live,” said Oz Etzioni, CEO of Clinch. “By assessing your Predict IQ Score™ in Flight Control, teams can get an immediate read on how their assets are likely to perform, along with guidance on how to improve them. It’s a smarter way to work, optimizing creative before launch to reduce waste and maximize impact with your media spend across every channel from day one.”
The Predict IQ Attention Score™ evaluates creative assets within the context of a campaign, allowing advertisers to anticipate performance based on variables such as channel, format, audience demographics, device, geography, and time of day. The system also provides prioritized diagnostics, offering guidance on how specific creative elements can be adjusted to better align with campaign goals. Assets can be automatically re scored as creative or audience inputs change, supporting agile workflows as strategies evolve.
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Adverteyes brings its AI powered attention intelligence directly into Clinch’s Flight Control environment. “Agentic advertising systems work best when they are powered by human truth and real business outcomes,” said Max Kalehoff, CEO of Adverteyes. “With our sales-validated creative intelligence embedded directly into Clinch’s Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth. Every ad creative should make your media investment work harder, and drive more sales.”
Adverteyes is the first partner contributing to Clinch’s Predict IQ Scores™ framework. Its attention scoring methodology has been trained on data from more than eighteen million people worldwide across major digital platforms and is used by brands and agencies including AXA, P&G, Kellanova, Mars, WPP, Publicis, and Nielsen. By combining attention and emotion signals with actionable diagnostics, the integration aims to improve both creative efficiency and business impact.
For marketers, the introduction of Predict IQ Scores™ reflects a broader shift toward predictive intelligence in creative operations. As AI continues to influence media planning and activation, tools that validate creative effectiveness before launch are becoming essential.
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