Criteo Appoints Amazon Veteran Edouard Dinichert as Chief Customer Officer

Criteo has strengthened its executive leadership with the appointment of seasoned advertising and technology executive Edouard Dinichert as its new Chief Customer Officer. The company confirmed that Dinichert will officially take on the role beginning December 1, 2025, and will be based in New York. He will report directly to Chief Executive Officer Michael Komasinski while overseeing global sales and operations for Criteo’s Performance Media business. His mandate will include driving growth, advancing commercial execution, and ensuring that client success remains at the core of Criteo’s strategy across international markets. The move highlights the company’s ongoing focus on performance innovation and deeper customer value in a rapidly evolving digital advertising landscape.

Dinichert expressed enthusiasm for joining a company he believes is uniquely positioned at the center of commerce and advertising activity. “Criteo has spent two decades delivering measurable performance, and in doing so, has become a unifying force for advertising and commerce,” Dinichert said. He emphasized that Criteo’s blend of global reach, AI capabilities, and data intelligence offers a strong foundation to connect the full consumer journey. “With its global reach and innovation in AI and data insights, the company is uniquely positioned to connect every part of the commerce journey. I’m thrilled to join the team and help drive Criteo’s next wave of growth with our clients and partners.”

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Dinichert brings extensive experience in scaling international revenue organizations, with more than twenty years working at the intersection of creative technology, data, and outcome driven media. Prior to this appointment, he was Chief Revenue Officer at TripleLift, where he helped expand the company’s creative SSP solutions across connected TV, retail media, and programmatic innovation. During a key leadership transition, he was also one of three executives guiding the Office of the CEO from mid 2024 to early 2025.

Before TripleLift, Dinichert spent over ten years with Amazon, playing a central role in the development and expansion of Amazon Advertising. He launched the business in France and went on to establish the global Ad Tech Sales and Services organization, which supported products including Amazon DSP, Amazon Ad Server, and Amazon Marketing Cloud. Through collaboration with AWS and partner ecosystems, he contributed to privacy focused solutions that connected data, analytics, and media activation to enhance marketing performance for advertisers worldwide.

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Komasinski welcomed Dinichert’s arrival, noting his proven leadership and global perspective. “As we continue to expand the reach and impact of performance media globally, Edouard’s leadership will be instrumental in accelerating customer growth,” he said. “His deep experience in scaling data-driven organizations and driving commercial excellence will help accelerate our momentum and deliver greater value for our clients and partners worldwide. As a dual French and Swiss national, Edouard also brings a truly cross-market, cross-cultural perspective that reflects Criteo’s European roots and global ambitions.”