Culture Genesis Partners with VTAGZ, Boosting Retail Tech

Culture Genesis, the largest digital video network for underrepresented creators and publishers, announced a strategic partnership with VTAGZ By Mammoth, a direct-to-retail SaaS platform that lets brands capture first-party data and drive in-store purchases through SMS-based cashback campaigns. The platform provides detailed attribution and direct consumer engagement capabilities for retail brands seeking to optimize their marketing performance. As part of the agreement, Culture Genesis will assume executive management of VTAGZ’s operations.

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“By combining Culture Genesis’ creator network with our attribution technology, we’re giving brands unprecedented visibility into how creator content drives in-store sales”

The partnership creates a comprehensive full-funnel marketing solution that combines Culture Genesis’ top-of-funnel creator marketing capabilities with VTAGZ’s lower-funnel retail attribution technology. This integration helps marketers track the impact of creator-driven campaigns on actual store purchases while building valuable first-party customer relationships. Additionally, the partnership will focus on developing innovative campaigns leveraging Culture Genesis’ diverse creators network to drive brand awareness and retail purchases.

“Our partnership with VTAGZ marks a significant expansion of Culture Genesis’ capabilities in helping brands connect with and understand their customers,” said Shaun Newsum, CTO and Co-Founder of Culture Genesis. “By combining our extensive creator network with VTAGZ’s retail technology, we can now offer brands transaction-level insights into how creator-driven campaigns translate to real-world sales.”

VTAGZ’s technology lets brands launch SMS-based cashback and sweepstakes campaigns without needing a dedicated mobile app. The platform has succeeded with major brands like Liquid Death, helping capture customer data and drive measurable retail sales through creative, creator-driven campaigns.

“By combining Culture Genesis’ creator network with our attribution technology, we’re giving brands unprecedented visibility into how creator content drives in-store sales,” said Solène Schwartz, COO and Co-Founder of Mammoth Media. “Finally, brands will be able to track the full consumer journey from initial creator content through to in-store purchase, as well as get access to extensive shoppers’ data from phone number to basket analysis and shopping patterns.”

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Source – Businesswire