DaVinci Commerce Raises Strategic Funding To Advance Agentic Commerce Marketing

DaVinci Commerce has raised a strategic round of financing and officially rebranded from Jivox, signaling a decisive push into agentic commerce marketing at a time when artificial intelligence is reshaping how brands engage consumers. The announcement matters to the MarTech ecosystem as commerce media continues to surge and enterprises look for scalable ways to automate campaign execution while maintaining control, compliance, and measurable outcomes.

Formerly known as Jivox, DaVinci Commerce said the new funding will be used to accelerate growth of its AI native platform, which is built to help large global brands and commerce media networks scale engagement and acquisition. Adoption of DaVinci Commerce has been rising as consumer goods and retail enterprises move beyond experimentation and begin deploying agentic AI to manage complex commerce marketing workflows. The company was recently recognized as a Top 50 innovation at the 2026 National Retail Federation Innovators Showcase, underscoring its growing influence in the retail technology landscape.

Commerce media remains one of the fastest growing areas in digital advertising. According to eMarketer’s May 2025 forecast, US commerce media ad spend is expected to grow at a 15.3 percent compound annual rate from 2025 through 2029. While the growth potential is clear, brands face mounting challenges around speed to market, multi retailer execution, and closed loop measurement. DaVinci Commerce was designed to operate at this intersection, combining AI driven content optimization with agentic media activation in a single platform.

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“Commerce media growth is no longer limited by media spend but constrained by the ability to handle speedy launches, multi-retailer complexity, and compliance,” said Diaz Nesamoney, Founder and CEO of DaVinci Commerce. “We built the DaVinci Commerce platform from the ground up to be AI-native, enabling brands to lower the cost and complexity of creating and running commerce campaigns across multiple retail media networks while improving performance through personalized commerce ads—all with enterprise-grade guardrails. As demand for agentic commerce marketing continues to accelerate, we raised this round of financing to further invest in product innovation and expand our go-to-market efforts.”

The financing round is backed by a group of prominent technology and enterprise leaders. Investors include Saama Capital, along with industry veterans such as Amit Singhal, former Senior Vice President and Google Fellow, Sohaib Abbasi, former CEO and Chairman of Informatica, and Cosmos Nicolau, a senior engineering leader with experience across Google, Akamai, and other major technology firms. DaVinci Commerce also announced new board appointments, including Ash Lilani of Saama Capital and Jerry Porter, formerly Chief Research and Innovation Officer at Procter and Gamble Fabric and Homecare.

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“I am very excited to be teaming up with Diaz who is a seasoned serial entrepreneur with several prior successful ventures. AI is transforming the world of commerce marketing and DaVinci Commerce hit the market at exactly the right time when all enterprises are wanting to leverage AI to adapt to the rapidly changing consumer landscape of LLM-driven conversational commerce,” said Ash Lilani of Saama Capital.

DaVinci Commerce enables brands to operationalize agentic AI through two core capabilities: commerce content optimization and commerce media activation. Campaigns can be launched in minutes while preserving brand and retailer controls, and personalized commerce experiences can be tied directly to verified transactions. As DaVinci Commerce moves forward under its new identity, the company is positioning agentic AI as the foundation for the next era of commerce marketing.