DoubleVerify, a global leader in software solutions for media quality verification, ad performance optimization, and outcome measurement, announced an expanded integration with Microsoft Advertising that significantly broadens third-party measurement capabilities. The update extends DoubleVerify’s coverage to Audience ads across Microsoft’s owned properties including MSN, Outlook, and Microsoft Casual Games as well as third-party publisher partners using Microsoft’s in‑market audiences and AI‑driven targeting data.
The expansion brings advertisers greater transparency, performance insights, and media authentication across display, native, and video formats within Microsoft’s premium advertising ecosystem. Recognizing the increasing complexity of campaign management, DoubleVerify also launched the DV Campaign Automator™ for Microsoft Advertising to streamline trafficking, tag management, and reporting workflows for agencies and brands leveraging Audience ads.
Marketing Technology Insights: Iterable Named G2 Leader in Global Fall and Summer Reports
“We are excited to build on our successful integration with Microsoft Advertising and expand our measurement solutions across the platform’s proprietary inventory and data,” said Mark Zagorski, CEO of DoubleVerify. “This release builds on DV’s leadership in driving media effectiveness for advertisers, ensuring our clients can seamlessly measure campaign delivery, optimize their advertising efforts, and ultimately, drive superior business outcomes with Audience ads.”
Enhanced Transparency for Advertisers
With this integration, advertisers can now validate campaigns leveraging Microsoft’s Audience ads and proprietary in‑market audience data through DV’s media authentication tools, which include:
- Brand Suitability: Ensures ads appear in safe contexts aligned with brand guidelines.
- Viewability and Invalid Traffic Detection: Guarantees genuine impressions and optimizes budgets for real viewers.
Audience ads deliver dynamic and performance‑oriented ad formats display, native, and video powered by Microsoft AI and trusted first‑party data. These placements reach high‑intent audiences across Microsoft sites and partner publishers, combining reach with brand safety and transparency.
Marketing Technology Insights: Airship Debuts RCS Messaging for Next‑Gen, Trusted Customer Experiences
Introducing DV Campaign Automator™
The newly introduced DV Campaign Automator™ simplifies campaign execution by automating labor‑intensive steps such as campaign setup, tag creation, settings adjustments, billing, and reporting. The automation ensures faster deployment, reduced manual error, and comprehensive verification coverage, enabling advertisers to scale campaigns efficiently while maintaining accuracy and compliance.
“The extension of our integration with DoubleVerify, which includes enhanced third‑party measurement and new trafficking capabilities, allows us to deliver additional insights to our shared clients for more successful campaigns,” said Danielle McMeekin, VP, Global Performance Sales at Microsoft Advertising. “By integrating DoubleVerify’s capabilities, our clients benefit from a high level of transparency and effectiveness in their digital advertising.”
Powered by DV PinnacleⓇ and the DV Media AdVantage Platform
Advertisers gain real‑time access to campaign metrics through DV PinnacleⓇ, the company’s unified analytics platform. The Microsoft integration aligns with DoubleVerify’s Media AdVantage Platform (MAP) a comprehensive framework that unites verification, AI‑driven optimization, and outcome measurement into a single, synergistic system.
By expanding its partnership with Microsoft Advertising and releasing DV Campaign Automator™, DoubleVerify strengthens its mission to provide advertisers with complete transparency, efficiency, and control over their digital advertising investments solidifying its position as a full‑spectrum media effectiveness platform.
Marketing Technology Insights: MNTN Hires Fraser Woollard To Lead Data Partnerships and Product Growth
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
