ElementalTV, a prominent innovator in connected TV (CTV) advertising technology, has formed a strategic partnership with Cineverse, a leading entertainment studio and major player in the free ad-supported streaming TV (FAST) market. This collaboration aims to enhance Cineverse’s extensive streaming ecosystem by integrating ElementalTV’s advanced AI-driven audience intelligence and identity resolution capabilities. The goal is to consolidate Cineverse’s fragmented viewer data into rich, actionable audience segments tailored specifically for media buyers.
Central to the partnership is the integration of ElementalTV’s AI-powered platform called 1Audience, which will be embedded within Cineverse’s technology infrastructure. This tool transforms billions of raw data points into highly refined audience segments called private marketplace segments (PMPs) that can be seamlessly activated via demand-side platforms (DSPs). Through this integration, Cineverse gains the ability to precisely target and activate its advertising inventory with granular intelligence, delivering high-intent viewer cohorts that align closely with advertiser needs.
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The alliance is expected to boost Cineverse’s advertising revenue significantly across its streaming portfolio while opening doors to higher-margin opportunities. ElementalTV’s cutting-edge audience and identity solutions, combined with its strong demand partnerships with leading brands, will enable Cineverse to reach deeply engaged, niche audiences. These audiences are curated by genre and viewing behavior, making the platform particularly attractive to advertisers seeking highly relevant viewers.
Omer Latif, CEO of ElementalTV, praised Cineverse as a vibrant FAST market contender that has successfully built loyal viewer communities. He emphasized that the partnership’s aim is to ensure advertisers connect meaningfully with these audience segments, thereby enhancing both revenue opportunities and campaign relevance.
By leveraging 1Audience, every ad impression on Cineverse’s FAST channels is enhanced with detailed audience intelligence at the bid request level.This includes data signals regarding identity, behavior, context, and content preferences, leading to increased competition among advertisers, higher bid density, and improved cost-per-thousand (CPM) rates. Advertisers can better identify desirable audiences, which makes ad spend more effective and profitable.
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Additionally, Cineverse benefits from ElementalTV’s innovations in demand-side facilitation and programmatic AI tools, allowing for faster onboarding processes, streamlined advertising operations, and enhanced transparency through full supply path optimization (SPO). This direct integration eliminates unnecessary intermediaries, resulting in a cleaner supply chain. Demand partners gain transparent, direct access to Cineverse’s inventory, which fosters greater trust, brand safety, and more impactful campaigns.
Ultimately, this deeper partnership allows Cineverse to capture a greater share of advertising revenue while offering advertisers more cost-effective and efficient campaign delivery with fewer middleman fees. The collaboration marks a significant advancement in how audience intelligence and programmatic advertising operate within the FAST streaming environment.
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