EMG has introduced a major expansion to its Maven streaming analytics platform with the debut of the Strategy Engine, a new tool built specifically to help Tier 3 automotive dealerships convert complex market data into actionable streaming advertising plans. EMG, already recognized as the leading provider of streaming advertising solutions for the retail automotive sector, designed this feature to simplify and accelerate how dealers plan campaigns that strengthen their presence and grow market share in their local territories.
The Strategy Engine is powered by a sophisticated blend of Experian vehicle registration data and EMG’s extensive database, which includes more than seventy five million attributed car sales, dealership walk ins, and website visits from over fourteen hundred dealerships across the United States. By combining these datasets with predictive modeling and established media planning strategies, the tool generates a comprehensive campaign blueprint tailored to each dealership. Within seconds, the system identifies a dealership’s Local Market Area, outlines its current share position, determines the budget required to reach active in market buyers, forecasts reach and frequency across Connected TV and digital audio channels, and estimates potential market share growth. Dealerships that have followed the Strategy Engine’s recommendations have already reported an average increase of twenty one point eight percent in local market share within the first ninety days.
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Brian Singleton, Founder and Chief Executive Officer of EMG, described the Strategy Engine as a category shifting innovation for the automotive industry. “The Strategy Engine is unlike anything else in automotive,” he said. “It combines massive datasets, advanced analytics, and predictive modeling in a way few platforms can. Its complexity gives dealerships a level of precision in planning campaigns that’s simply unmatched.” Singleton sees the tool as a major advancement in how dealerships create, test, and deploy modern streaming advertising strategies.
Stefani Patterson, Owner of SVantage, echoed the value the tool brings to dealership marketing. “At SVantage, we’ve seen firsthand how data-driven streaming strategies elevate dealership marketing performance,” she noted. “EMG’s Strategy Engine makes that process faster, smarter, and more transparent — empowering both agencies and dealers to make confident, growth-focused decisions.”
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Dealers begin by entering their dealership name, after which the Strategy Engine instantly builds a customized plan using both third party data and Maven’s proprietary methodology. The system defines the dealership’s local sales footprint, displays its current market share, recommends audience segments for targeting, evaluates budget thresholds required to effectively reach potential buyers, and forecasts cross channel performance. It also outlines available inventory from more than two hundred major streaming apps and provides a clear projection of how future market share could shift based on campaign strength. Central to the experience is the Campaign Health Slider, an interactive feature that lets users adjust campaign intensity and immediately see how those changes affect projected reach and market share outcomes.
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