Eulerity, a top innovator in AI-powered marketing automation, has announced its latest strategic expansion with the launch of Google TV integration for digital video campaigns. This move enables brands to extend their marketing reach beyond YouTube, bringing campaigns directly to Google TV’s growing connected TV and OTT platform. Through this integration, brands gain access to more than 125 premium channels focused on sports, entertainment, finance, and more, allowing campaigns to appear in high-quality, in-stream content viewed on the big screen.
Brands adopting Eulerity’s new feature can leverage an array of ad formats, including standard in-stream video spots, non-skippable ads, and short bumper ads, with additional formats in development. Thanks to the Google auction system, marketers can bid competitively for coveted CPM positions in premium linear TV content. Eulerity further enhances campaign success through advanced targeting, offering brands the means to precisely reach audiences based on demographics, age, gender, and refined audience segments. Among the available inventory are well-known networks like NBC News Now, AccuWeather, PBS, Yahoo! Finance, Family Feud, Dateline, and BBC Home & Garden, with more channels added regularly.
Marketing Technology Insights: Reputation Launches New AI Products To Elevate Brand Intelligence
The reach of Eulerity-powered campaigns now encompasses over 20 million monthly active devices using Google TV and Android TV OS, including household names such as Sony, TCL, and Chromecast. This launch comes at a moment when 60 percent of U.S. households are already watching free, ad-supported streaming, and Google TV’s audience spends an average of more than 75 minutes daily on its free channels. Adam Chandler, Eulerity’s COO and Co-Founder, described the integration as a game-changer for brands seeking more impactful connections with consumers. “It enables brands to expand their reach and engage with consumers on their largest home screen in a premium, highly interactive environment,” Chandler stated.
Marketing Technology Insights: PubMatic Sues Google To Restore Fair Competition in Digital Advertising
Eulerity is rapidly transforming digital advertising by uniting sophisticated AI automation and human expertise, offering brands streamlined campaign management across channels such as Google, YouTube, Facebook, LinkedIn, and Instagram. The platform’s robust suite covers both paid and organic initiatives, providing tools for campaign monitoring, call recording, and AI-driven review management that lets brands track and respond to customer feedback. By integrating these capabilities, Eulerity drives deeper consumer engagement, greater brand reach, and more cost-effective campaign execution. This continuous innovation establishes Eulerity as a leader, enabling businesses to enhance performance and drive marketing growth across the dynamic digital landscape.
Marketing Technology Insights: HubSpot Unveils the Loop a New Growth Playbook for the AI Era
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
