As digital interactions expand and artificial intelligence accelerates data driven decision making, organizations are placing greater emphasis on reliable identity verification and fraud prevention. Experian’s acquisition of AtData signals a strategic move to strengthen digital identity and fraud prevention capabilities through enhanced real time email intelligence and data integration.
Experian, the global data and technology company, announced it has acquired AtData, a data and intelligence provider known for its extensive email insights technology. The deal expands Experian’s identity infrastructure by adding access to more than 10 billion email addresses worldwide, enhancing its ability to help businesses authenticate and engage consumers across digital channels.
Verified email intelligence has become an increasingly valuable identity signal as companies seek accurate methods to confirm user authenticity while maintaining privacy standards. By combining AtData’s real time data signals with Experian’s consumer data assets, analytics, and decisioning platforms, the company aims to deliver more confident identity verification and improved customer engagement outcomes.
“Differentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI,” said Jeff Softley, CEO of Experian North America. “The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy. This isn’t just about adding capabilities, it’s about creating an integrated, durable identity solution that helps our clients deliver better experiences at every stage of the customer journey.”
For more than two decades, AtData has supported major brands and Fortune 500 companies by validating and verifying first party email data, helping organizations create actionable customer profiles while reducing fraud risks. Its technology enables businesses to improve marketing performance, enhance customer retention, and strengthen risk assessment processes through accurate identity insights.
“Our goal has always been to help our customers optimize their first party email data collection, accelerate their marketing performance, minimize the cost of fraud, and drive their data-oriented business strategies,” said Tom Burke, CEO of AtData. “Experian has consistently set the standard for using data to drive trusted outcomes for businesses and consumers. Joining Experian enables us to combine complementary strengths and deepen the intelligence capabilities that power confident, real-world decisions.”
The acquisition builds on a collaboration between the two companies that has spanned more than 15 years, indicating a long standing strategic alignment around identity data innovation. As enterprises increasingly rely on AI powered analytics and automated decision systems, access to accurate and privacy conscious identity signals is becoming essential for maintaining trust across digital ecosystems.
By integrating AtData’s email intelligence into its broader platform, Experian aims to deliver a more unified approach to digital identity and fraud prevention, enabling businesses to reduce risk while improving personalized customer experiences in an increasingly complex digital environment.
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