Highspot, widely recognized for its leadership in go-to-market performance platforms, has officially announced the agenda for Spark ’25, set to take place in Seattle and online from October 7 to 9, 2025. The annual event arrives at a crucial juncture for revenue teams worldwide, as findings from Highspot’s forthcoming global study demonstrate that while corporate leaders maintain confidence in their strategies, a significant number continue to struggle with effective execution. Spark ’25 aims to bridge this gap, transforming aspirations into tangible outcomes by equipping go-to-market (GTM) professionals with actionable insights.
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This year’s theme, “Smarter AI. Stronger Go-to-Market. Bigger Impact,” highlights the conference’s commitment to redefining GTM success in the age of artificial intelligence. Attendees will immerse themselves in three dynamic days filled with keynote presentations, practical workshops, and real-world case studies from leading brands such as Arm, AWS, Dropbox, Office Depot Business Solutions, PagerDuty, Stripe, and others. Keynotes will explore bold leadership and strategies for high-pressure environments, with speakers including Highspot CEO Robert Wahbe, Everest expedition leader Alison Levine, and messaging expert Tamsen Webster. The event is further distinguished by interactive tracks, hands-on sessions tailored to current GTM priorities, and the Spark Impact Awards, spotlighting outstanding teams transforming performance through innovation.
Participants can expect a close-up look at advancements within Highspot’s platform, including new analytics tools, adaptive learning systems, role-play modules, and next-generation AI agents. Attendees will hear firsthand insights from major customers such as F5, FedEx, Paycor, and Qualtrics, learning strategies that translate intention into measurable results. The conference’s experiential design enables GTM teams to sharpen execution, adopt proven frameworks, and scale their most successful practices, whether they are seeking strategic clarity or hands-on training. Special tracks and curated sessions are designed to help leaders drive transformation, empower enablement teams, and foster best-in-class technology adoption across sales, marketing, and product marketing functions.
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Highspot’s Spark ’25 also showcases the platform’s significant customer impact. According to a recent survey, organizations leveraging Highspot reported an average 50 percent increase in GTM efficiency, a 55 percent boost in seller confidence, and a 51 percent uplift in buyer engagement. These results reinforce the value of integrating AI and enablement tools to close the GTM execution gap and scale performance across the enterprise. Registration for Spark ’25 is now open, inviting GTM leaders and teams eager to learn, connect, and activate transformational change.
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