ICARO Media Group, Inc. has revealed a major expansion of its global digital out of home presence through the acquisition of LiftMedia, a European company recognized for its elevator based display screens and advertising networks. The company confirmed that the transaction is valued at 15 million dollars, underscoring its commitment to building a stronger footprint in high density consumer environments. By bringing LiftMedia into its portfolio, ICARO aims to extend its audience reach and strengthen its leadership position as an AI powered media technology provider.
LiftMedia is active across Europe and focuses on delivering short form content and targeted advertising inside elevator environments, a setting that guarantees frequent and repetitive exposure to riders in residential, corporate, hospitality, and retail buildings. These screens represent a rapidly growing segment of the digital out of home industry as advertisers increasingly seek direct, location specific connections with consumers. ICARO intends to leverage LiftMedia’s established network to support advertisers searching for greater visibility in key urban markets and to introduce advanced technology solutions that enable more personalized messaging.
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This acquisition follows ICARO’s earlier move into the Brazilian market through the purchase of RioVerde, an award winning digital out of home media company. Together, the combined network of screens across Europe and Latin America integrates seamlessly with ICARO’s artificial intelligence powered distribution and advertising capabilities already in place throughout North America. This approach allows the company to offer a single platform that delivers real time content and precision targeted advertising to millions of viewers in multiple regions.
According to the company, the pairing of its deep data and engagement technologies with LiftMedia’s media infrastructure creates a new standard for campaigns designed to influence purchasing decisions close to the moment of action. Advertisers will be able to reach audiences with relevant messaging in the physical spaces where they commute, work, and shop, while consumers benefit from timely updates including sports highlights, national and local news, and entertainment features tailored to their surroundings.
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In a statement reflecting the significance of the moment, Paul Feller, Chairman and Chief Executive Officer of ICARO Media Group, said, “This is an extraordinary and historic moment for ICARO Media Group which will create significant long-term value for ICARO and our shareholders. Combining ICARO’s AI-powered engagement technologies in LATAM and North America with LiftMedia’s Out-of-Home media business in Europe will increase viewer engagement, offering users highly-relevant content such as breaking news, sports, and family entertainment, all delivered with hyper-targeted advertising.”
ICARO believes the acquisition will accelerate its growth strategy by allowing advertisers to benefit from a unified network that can tailor experiences to different geographical markets while driving measurable performance. With expansion now underway across three continents, the company is positioning itself to take advantage of a sharp rise in demand for automated content curation and digital out of home innovation.
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