In a move that establishes a new benchmark for the responsible use of artificial intelligence in video technology, Idomoo has announced it is among the very first enterprise video platforms to achieve the ISO/IEC 42001 certification. This credential, created by the highly respected International Organization for Standardization (ISO), is the world’s inaugural international standard for AI management systems, signaling a major step forward in the governance of emerging technologies. This achievement serves as a formal validation that Idomoo’s AI video platform meets exacting global requirements for governance, transparency, and accountability.
For Idomoo and its enterprise clients, this certification provides a powerful assurance that the company’s AI-driven video technology is engineered with the highest possible level of trust and security at its core. It demonstrates a proactive commitment to ethical AI development and deployment, a critical consideration for businesses handling sensitive customer data.
Marketing Technology Insights: StructuredWeb Rebrands as Structured; Unveils Industry’s First Agentic AI Platform
“AI video delivers incredible value, but it must be powered with integrity and care,” said Assaf Fogel, Idomoo co-founder and VP of R&D. “Achieving ISO 42001 shows our commitment to innovation that’s not only cutting-edge but also aligned with the strictest standards worldwide. For our clients, this means complete confidence as they scale with AI-powered next gen video.”
This commitment is particularly relevant to the company’s proprietary AI video creator, Lucas. This powerful tool is capable of generating millions of personalized AI videos or thousands of unique AI video ad variants from a simple text prompt, handling everything from the script and visuals to the creation of digital avatars. The adherence to ISO 42001 standards guarantees that the sophisticated AI systems behind Lucas are designed, implemented, and managed responsibly, incorporating the necessary safeguards to protect data, minimize risks, and maintain the trust of clients and their end-users.
This latest accomplishment is not an isolated event but rather the capstone on a long-established, security-first foundation. Idomoo has a proven history of prioritizing data protection, having maintained its ISO 27001 certification for information security management since 2015. The company also holds an ISO 27799 certification and is HIPAA compliant, addressing the specific and stringent requirements necessary to protect sensitive healthcare information. Furthermore, its SOC 2 Type 2 compliance demonstrates sustained and effective controls around security, confidentiality, and privacy. This robust security posture is continually verified through frequent third-party audits and penetration testing, ensuring the platform remains resilient against evolving cyber threats.
Marketing Technology Insights: Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences
This comprehensive approach to security is why Idomoo’s Next Generation Video Platform has become a trusted solution for major global financial institutions, healthcare providers, and leading consumer brands that require secure, personalized communications at scale. By combining its rigorous security protocols with certified AI governance, Idomoo empowers its clients to leverage the full transformative power of personalized and AI-driven video without compromise.
“At Idomoo, innovation and responsibility go hand in hand,” Fogel concluded. “This certification is another step in building the future of video — one where brands can deliver more meaningful, data-driven experiences while safeguarding trust every step of the way.”
Marketing Technology Insights: Netcore Cloud Drives Double-Digit Revenue Growth and Footfall
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
