As conversational messaging continues to reshape customer engagement strategies, Rich Communication Services is gaining momentum as a critical channel within the MarTech and customer communications ecosystem. The latest industry recognition highlights growing enterprise adoption of RCS for Business as brands seek more interactive and scalable messaging experiences.
Global cloud communications platform Infobip has been ranked the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard. The analyst firm evaluated 17 vendors and positioned Infobip at the top based on its technological capability, market capacity, product strength, and overall industry presence.
Juniper Research assessed providers across multiple criteria, including geographic coverage, partnership ecosystems, innovation, deployment success, and value added RCS services. According to the firm, Infobip distinguished itself through its extensive network of mobile operator partnerships and broad global reach. The company was also recognized as the first provider to launch RCS messaging across all major United States telecom carriers, a milestone that expands accessibility for enterprise brands seeking consistent messaging experiences across regions.
The recognition reflects increasing enterprise investment in conversational platforms that move beyond traditional SMS toward richer, app like messaging capabilities. Companies including Virgin Atlantic are already leveraging Infobip’s RCS solutions to deliver interactive and conversational customer communications designed to improve engagement and enhance digital customer journeys.
“With extensive mobile operator connectivity and global coverage, Infobip enables global brands to scale RCS for Business initiatives efficiently worldwide. Moreover, the platform’s ability to support brands through RCS sender registration with mobile operators helps accelerate onboarding, enabling enterprises to adopt RCS more quickly and at scale, and accelerate time to market,” said Molly Gatford, Senior Research Analyst, Juniper Research.
Industry analysts note that RCS adoption has accelerated as messaging ecosystems evolve and device compatibility expands. Increased support from major technology players has broadened the channel’s reach, encouraging enterprises to experiment with richer messaging formats that combine multimedia, automation, and conversational engagement within a single communication thread.
Adrian Benić, Chief Product Officer at Infobip, emphasized the growing momentum behind the channel and its role in shaping future customer experiences. “RCS for Business took off last year following Apple’s support for RCS. With this increase in reach, Juniper Research expects enterprise adoption of RCS for Business to accelerate this year as brands look to explore how the channel can support end-to-end customer experiences. We are well-positioned to support this growth through our CPaaS offering, combining conversational experience orchestration with global messaging infrastructure and comprehensive customer engagement strengthened by our AI capabilities.”
The ranking reinforces Infobip’s position within the competitive communications platform as a service market, where vendors are increasingly integrating artificial intelligence, automation, and omnichannel messaging capabilities. As enterprises prioritize personalized and interactive engagement at scale, RCS for Business is emerging as a key channel enabling brands to deliver richer customer interactions while maintaining the reliability of carrier based messaging infrastructure.
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