As performance marketing agencies navigate rising client expectations and an increasingly data driven media landscape, strategic talent investments are playing a critical role in sustaining growth. InterMedia Advertising® has announced two leadership moves aimed at strengthening its performance focused operating model and supporting continued agency expansion across clients and partnerships.
InterMedia Advertising®, a data driven performance marketing and media agency, confirmed the hiring of Christina LaMair as Director of Client & Media Performance and the promotion of Grace Gillespie to Growth & Partnerships Manager. Both positions are newly created, reflecting the agency’s intent to deepen expertise across client performance strategy, media execution, and business development as demand for accountable marketing outcomes continues to rise.
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LaMair joins InterMedia with more than ten years of experience spanning media planning, buying, and performance optimization. Throughout her career, she has led complex, multimillion dollar campaigns across multiple categories, helping brands improve acquisition efficiency and scale growth through disciplined media strategies. In her new role, LaMair will oversee client facing performance strategy and work closely with InterMedia’s media teams to ensure campaigns are optimized for precision, accountability, and measurable impact.
“We are thrilled to welcome Christina to InterMedia,” said Kevin Szymanski, Executive Vice President. “Her depth of performance expertise and strategic clarity align perfectly with our mission to deliver efficient, data-driven growth for our clients.”
In parallel with the new hire, InterMedia promoted Grace Gillespie to Growth & Partnerships Manager, expanding her responsibilities as the agency continues to invest in its sales and marketing capabilities. In this role, Gillespie will support business development efforts, manage strategic partnerships, and enhance InterMedia’s marketing initiatives. She will also lead planning and execution for client and industry events, helping strengthen the agency’s visibility and engagement across the marketplace.
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“Grace has been instrumental in supporting InterMedia’s growth strategy, and this promotion highlights her strong communication skills and ability to build productive relationships,” said Kris Johnson, Senior Vice President of Growth & Business Development. “Her leadership will help elevate the agency’s sales, partnerships, and event presence as we continue to scale.”
Both leadership moves underscore InterMedia’s broader commitment to building a future ready organization that combines performance marketing expertise with strong client partnerships. As brands increasingly demand transparency, efficiency, and measurable results from their media investments, agencies are under pressure to evolve their operating models and talent mix accordingly.
“These new roles represent our ongoing investment in strategic growth and in building the best possible team for our clients as we look toward the future,” said Bob Yallen, President and CEO of InterMedia Group of Companies. “Christina and Grace bring the leadership, expertise, and innovation that will continue driving InterMedia’s evolution and the success of the brands we serve.”
For marketers, the announcement highlights how agency growth is increasingly tied to specialized performance leadership and partnership development. As the performance marketing sector matures, investments in talent and structure are becoming as important as technology and data.
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