iSpot is expanding its capabilities in measuring advertising effectiveness by integrating search intelligence into its outcomes based solutions. The company, known for its cross platform video ad measurement technology, has partnered with Captify, a major player in search driven consumer insights, to provide brands and TV networks with a new layer of data connecting advertising exposure to audience intent.
Through this collaboration, iSpot customers will be able to incorporate Captify’s specialized search signals into their attribution metrics. This enhancement allows advertisers to link what viewers search online to the ads they see on television and digital video. It supports always-on measurement and can be used alongside other key indicators such as web engagement, store visits, sales and customer interactions. Marking the thirteenth attribution partnership for iSpot, it builds on the company’s early leadership in 2016 when it became the first measurement firm to connect smart TV ad exposures to real-world business results.
Marketing Technology Insights: Konecta and CrewAI Partner to Transform Operations with Agentic AI
Emily Wood, Head of Business Development and Partnerships at iSpot, said the decision reflects the need to keep pace with changing consumer journeys. “As viewing and purchasing behaviors shift, we’re staying on top of all the possible correlations to outcomes,” she said. “Captify provides a great option for brands or publishers that want to use search as a response to advertising.”
Captify, which continues to broaden its media and data footprint, uses artificial intelligence and machine learning to interpret search activity beyond basic keyword tracking. Its technology is built to uncover deeper meaning behind what consumers are seeking, offering marketers an advanced view of intent. “Search is a clear window into consumer intent,” said Emily Kistner, Senior Director of TV Strategy at Captify. “Thanks to our partnership with iSpot, we’re turning this into measurable action. We’re able to give advertisers a unified view of how their investment drives real-world impact and, ultimately, business results.”
Marketing Technology Insights: RingCentral Unveils RingWEM, an AI Workforce Engagement Management Suite
This development follows iSpot’s recent introduction of its Outcomes at Scale offering in the second quarter, created initially with Paramount. That solution gives advertisers near real time transparency into how their video ads reach audiences and influence performance indicators such as ticket sales, website behavior and in store activity. With the addition of Captify’s search data, iSpot aims to give marketers a more comprehensive understanding of how media spending converts into meaningful ROI as consumer behavior becomes increasingly fragmented across screens.
Marketing Technology Insights: Fullstory Acquires Usetiful, Turning Digital Insights Into Decisive Actions
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
