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The AI-Powered Experience Orchestration playbook

Iterable and Movable Ink Boost Personalization with Expanded Strategic Partnership

Iterable and Movable Ink Boost Personalization with Expanded Strategic Partnership

Iterable, the AI-powered customer communication platform, has expanded its partnership with Movable Ink, a leader in AI-powered personalized content, to offer marketers enhanced capabilities for delivering dynamic, hyper-personalized customer experiences across channels like email, SMS, in-app messaging, and rich push notifications. By combining their technologies, these platforms enable top brands to overcome data activation challenges and drive stronger customer loyalty, higher conversion rates, and accelerated revenue growth.

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Key new integrations include:

Real-Time Data Export Integration: Streams user and campaign event data (clicks, opens, conversions) from Movable Ink Studio directly into Iterable’s APIs, enabling marketers to trigger dynamic customer journeys and create precise audience segments.

Customer Data API Integration: Leverages customer event data stored in Iterable to create personalized, context-aware content inside Movable Ink, boosting campaign relevance and engagement.

Catalog API Integration: Provides access within Movable Ink Studio to Iterable’s Catalog, which organizes non-user data such as products and events, facilitating tailored recommendations and offers aligned to individual customer interests.

Embedded Messaging Integration: Allows marketers to design and deliver visually rich, dynamic marketing messages natively embedded in brand apps and websites through Movable Ink, orchestrated by Iterable for seamless user experiences.

Content API Integration: Enables users to insert, style, and preview Movable Ink content blocks directly within Iterable’s email template builder, streamlining creative workflows by eliminating manual coding or copy-pasting.

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Adam Stambleck, President of Movable Ink, highlighted that the partnership helps brands turn complex data into powerful, scalable experiences that truly connect with customers. Jeff Samuels, COO at Iterable, emphasized the value delivered through this integration, enabling a more human-centric engagement approach by transforming complex data into meaningful, actionable marketing content.

Together, Iterable and Movable Ink empower marketers to automate real-time, personalized customer journeys, scale one-to-one personalization using comprehensive first-party data, and accelerate campaign production all within streamlined, integrated workflows that enhance both efficiency and impact.

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For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com

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