JamLoop Appoints Brian Bell as SVP, Head of Sales

As connected TV continues its transition from an awareness focused medium to a measurable performance channel, leadership appointments are increasingly reflecting that shift. JamLoop announced the appointment of Brian Bell as Senior Vice President and Head of Sales, a move that underscores the company’s focus on scaling performance driven CTV advertising across agencies, brands, and local businesses.

Bell joins JamLoop at a pivotal moment for the CTV market. Advertisers are demanding the same transparency, speed, and accountability from streaming TV that they expect from digital channels, pushing platforms to rethink how CTV is planned, executed, and measured. JamLoop positions itself as a CTV first technology platform built to meet these expectations, offering advertisers direct control over targeting, campaign execution, and measurement without sacrificing the reach and impact traditionally associated with television.

JamLoop supports a wide range of advertisers through managed service, self serve, and white label offerings, allowing agencies and brands to adopt CTV in ways that align with their operational maturity. This flexibility has become increasingly important as marketers look to integrate CTV into performance focused media mixes rather than treating it as a standalone experiment.

Bell brings extensive experience in programmatic video and advanced TV advertising to the role. Most recently, he served as General Manager for North America at LoopMe, where he worked closely with agencies and brand advertisers to drive adoption of performance oriented CTV and video solutions. Prior to that, Bell held senior sales leadership positions at Viant, helping scale agency and advertiser partnerships across programmatic and advanced TV offerings.

In his new role, Bell will lead JamLoop sales strategy and execution as the company continues to expand its footprint. His responsibilities include growing enterprise and agency relationships while supporting increasing demand from local and mid market advertisers. He will also play a central role in helping partners reframe how CTV fits into modern media strategies, shifting it from a test and learn channel into a repeatable driver of performance.

“CTV is at an inflection point, and JamLoop was built for this moment,” said Leif Welch, CEO and Founder of JamLoop. “We help advertisers grow, whether it’s a local business new to TV, an agency scaling CTV for clients, or a national brand fine tuning local reach. Brian understands how agencies and brands are reassessing CTV through a performance lens. His leadership will be critical as we help advertisers of all sizes unlock the full potential of CTV with greater accountability and control.”

Bell echoed the view that the market is entering a new phase. “We’ve finally entered the next phase of growth where CTV is being evaluated alongside other performance channels, not separately from them,” he said. “JamLoop stands out because it treats CTV like a true performance channel, not a compromise between digital and linear TV. I look forward to helping scale that vision and working with partners who are ready to demand more because the opportunity now is to evolve CTV into a repeatable growth engine.”

The appointment follows a series of strategic hires as JamLoop continues to scale within a CTV market valued at more than 40 billion dollars. As legacy technology and top heavy spending models continue to dominate, JamLoop is focused on unlocking growth for regional brands, local businesses, and the agencies that support them, signaling how performance led leadership is shaping the next chapter of connected TV.