As marketing teams race to adopt artificial intelligence while managing rising operational complexity, the Kana agentic AI platform launch signals a new push toward automation designed to streamline workflows and unlock growth using first party data.
Kana announced $15 million in seed funding to develop an agent driven platform that helps marketers automate administrative tasks, improve decision making, and accelerate campaign execution. The Kana agentic AI platform is designed to integrate with existing marketing systems, enabling teams to deploy configurable AI agents without disrupting current technology stacks.
The funding round was led by Mayfield following a period of development inside super{set}, an AI native startup studio based in San Francisco. The company plans to use the investment to expand hiring across engineering, product development, and go to market operations as it prepares for broader enterprise adoption.
The launch comes at a time when chief marketing officers face increasing pressure to drive growth while reducing operational costs. Marketing organizations often struggle with fragmented technology stacks, siloed first party data, and limited visibility into performance across major advertising platforms. As a result, teams spend significant time on manual tasks such as media planning, reporting, proposal generation, and campaign optimization.
“Modern marketers and media companies know they need to invest in AI, but too many of the available alternatives are tools and infrastructure in search of a specific business purpose,” said Tom Chavez, co-founder and CEO of Kana. “Kana provides a ‘third path’ by engineering custom agentic applications that solve specific marketing and data challenges in a matter of minutes or hours, rather than days or months. By understanding their priorities, Kana meets marketers where they are, integrates seamlessly with the tech stacks they already use, and activates outputs and outcomes their team can see, control, and approve before anything goes live.”
Kana’s platform uses proprietary Just In Time Data Integration technology to connect marketing and media systems dynamically. The system structures campaign performance data, customer insights, and business context in real time, enabling domain specific AI agents to execute operational tasks rather than simply providing analysis.
Early customer applications include automated media planning based on historical performance, campaign optimization recommendations, synthetic data generation for personalization, market expansion analysis, reporting automation, and Answer Engine Optimization designed to improve brand visibility in AI generated responses.
The company was founded by Tom Chavez and Vivek Vaidya, entrepreneurs known for building major marketing technology platforms including Rapt, acquired by Microsoft in 2007, and Krux, later acquired by Salesforce for $700 million. Their previous venture Habu was acquired by LiveRamp in 2024, further establishing their track record in data and AI innovation.
“Kana is reimagining modern marketing by deploying purpose-built AI agents that actually do the work,” said Navin Chadda, Managing Partner at Mayfield. “At Mayfield, we’re a people-first firm, and Tom and Vivek embody what we look for in founders. They’ve spent their careers solving the hardest problems in marketing, compounding expertise with each company they build. We’re proud to partner with them as they create the intelligent layer that will power AI-native marketing teams.”
The Kana agentic AI platform launch reflects a broader shift toward augmented intelligence in marketing, where AI systems operate under human supervision to automate execution while preserving governance and quality control. As organizations seek efficiency without sacrificing oversight, agent based platforms built around real business workflows are emerging as a key driver of the next generation of marketing technology.
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