Kiswe, a long-standing leader in streaming technology and services, has unveiled Kiswe Core, a cloud based platform built to simplify the increasingly complex world of stream distribution. The launch marks a major step in the company’s evolution, extending its capabilities beyond cloud based production tools and direct to consumer streaming to a system designed to help major content owners deliver multiple live or on demand streams from a single source feed to any number of distribution partners.
Kiswe Core is engineered to automate a range of behind the scenes tasks that content owners typically handle through multiple vendors. From encoding and formatting to authentication and delivery, the platform centralizes the entire workflow so partners can reliably distribute content to broadcasters, major streaming services, movie theaters, OTT providers and social channels without managing each pipeline separately. Alongside Kiswe Connect, which now encompasses the company’s full suite of D2C solutions, these two offerings form an end to end ecosystem intended to help customers reach audiences directly or through third party exhibitors with minimal operational complexity.
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The product was created after Kiswe partners, particularly those using Kiswe Connect for large scale projects, began asking for direct access to the underlying distribution technology. The platform’s reliability had already been proven in major D2C programs, prompting customers to request the same infrastructure for their external distribution needs. That demand shaped Kiswe Core into a centralized, cloud based system capable of delivering consistent, conditioned feeds to any number of endpoints automatically.
Several partners have already seen its impact. “We have a need to render live analytics dashboards created with rapidly moving 3D graphics into broadcast quality TV signals,” said Christopher Jackson, Head of Digital Data and Analytics, who is supporting a major global sporting event in Italy next year. “Kiswe Core was able to solve our needs and meet all our requirements with respect to video quality, latency, and reliability.”
Kiswe Core has also demonstrated its performance at scale through a collaboration with CJ 4DPLEX, the global cinema innovator within South Korea’s CJ Group. For the 2024 Shinhan SOL Bank KBO Korean Series, Kiswe Core delivered a live feed to more than one hundred SCREENX theaters worldwide. Fans inside these theaters experienced a real time broadcast that extended onto side walls to create an immersive 270 degree environment. David Song, Head of the Original Content Production Team at CJ Group, noted that “With Kiswe Core, we can stream ultra low latency 4K video and synchronize multiple camera feeds perfectly across our global network. It is more than technology. It is what turned our vision of live cinematic events into reality.”
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By automating the costly and time consuming work of generating unique streams for individual platforms, Kiswe Core is positioned to help content owners scale distribution without compromising reliability. Glenn Booth, CEO of Kiswe, framed the platform’s purpose simply: “Every stream. Every platform. Every time. That is what Kiswe Core stands for. It brings the precision of broadcast together with the scalability of the cloud, giving our partners total control over their media distribution and the confidence to deliver perfect streams anywhere.”
The launch coincides with continued momentum for Kiswe Connect, which supports high profile D2C projects across sports, music and creator driven events. Recent achievements include powering the global livestream of Black Sabbath’s final concert, which drew more than 250 thousand viewers over a ten hour broadcast. Booth emphasized that “Kiswe Connect continues to empower sports teams, leagues, artists, and creators to take control of their brand and business through fully branded D2C platforms and events.” Together, Kiswe Core and Kiswe Connect position the company as a leader in flexible and reliable streaming technology that enables content owners to reach fans on any screen around the world.
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