KOMI Unveils New Platform to Streamline Brand and Creator Collaborations

KOMI, the creator marketing company operating out of Los Angeles and London, has introduced a new platform designed to bring creators and brands together in a far more streamlined and predictable way. The company, already recognized for its popular link in bio tool that helps creators build customizable mini sites equipped with advanced analytics, is expanding its focus with a system that removes much of the friction common in the influencer marketing process. The original tool gained traction for enabling creators to better understand their audience behavior, optimize clicks and tailor content to demand. Now KOMI is taking a broader step by addressing the business challenges that surround brand partnerships.

The platform, is built to replace what has traditionally been a fragmented workflow for both marketers and creators. Instead of navigating separate channels for discovery, outreach and contract negotiation, KOMI is merging all of these steps into a single experience. At the core of this new solution is an AI driven matching engine that filters creators based on a brand’s campaign requirements and verifies the authenticity of their engagement and past content performance.

Marketing Technology Insights: Markup AI Research Exposes Urgency for Better Guardrails on AI Generated Content

Highlighting why this development matters, Lewis Crosbie, co founder and CEO at KOMI, noted the increasing difficulty of making creator careers sustainable despite the ease of entering the space. “While it’s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro,” he said. He added that KOMI’s approach reverses the traditional model by using a campaign brief to surface creators who have already expressed interest in working with that brand, ultimately reducing time and cost for both sides.

As brands shift toward more structured creator partnerships, industry leaders have echoed the need for tools that support transparency and efficiency. “The creator space is evolving fast, and brands are starting to take partnerships more seriously,” said Mindaugas Petrutis, Head of Growth at Lovable. He described working with KOMI as “a genuinely collaborative experience, which isn’t always the case in this space.”

Marketing Technology Insights: Triton Digital Partners With the Washington Post To Power Digital Audio Strategy

Marketers will be able to input essential campaign details such as budget, timelines and content requirements, after which KOMI automatically creates a campaign brief for approval. Once cleared, the platform’s agentic AI initiates outreach to suitable creators, eliminating manual searching and letting marketers concentrate on strategy.

For creators, especially those in the early stages of building their careers, KOMI’s direct contracting model offers a single hub for managing demand, content approvals and payments. This simplified system is intended to remove the administrative burden that often slows down deal activity. “KOMI has created a new way for creators to engage with and collaborate with brands,” said Roxie Nafousi, an author and speaker. She emphasized the importance of accessible deal opportunities, calling the platform “a game-changing opportunity.”

With its integrated approach, KOMI aims to reshape how creators secure brand work while giving marketers a faster route to high quality partnerships.