Landbase, the agentic AI company transforming B2B Tech go-to-market (GTM) strategies, announced the launch of GTM-2 Omni, its next-generation AI model for Audience/Marketing Data & Data Enhancement, targeting, and messaging. GTM-2 combines Landbase’s proven GTM-1 Omni capabilities with breakthroughs in natural language targeting and AI qualification, enabling businesses to more precisely find, qualify, and engage audiences across Sales & Marketing, Demand Generation, and Marketing Automation initiatives.
As companies increasingly seek to unify Audience Data & Data Enhancement with actionable campaign strategies, GTM-2 offers a streamlined approach to bridge the gap between data intelligence and omnichannel execution. The model leverages reinforcement learning, a capability Landbase has deployed for two years, and draws on vast reserves of proprietary business data, custom signals, and prior campaign insights to ensure the highest accuracy in prospect targeting.
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“Businesses shouldn’t need a PhD to grow their enterprise,” said Daniel Saks, Co-Founder and CEO of Landbase. “The GTM-2 Omni makes enterprise-grade targeting and messaging accessible to everyone. Our platform leverages AI to simplify Sales & Marketing processes, allowing teams to engage the right customers efficiently and at scale.”
Key Features of GTM-2 Omni
- Upgraded Omnichannel Messaging – Enhanced planning, generator, prediction, and reward models now run on advanced system prompts, enabling faster iterations, highly personalized messaging, and improved conversion rates across multiple marketing channels. This supports Marketing Automation workflows and ensures Customer Engagement is consistent across touchpoints.
- Natural Language Targeting – Users can define audiences in plain English (e.g., “mid-market U.S. healthcare companies hiring in compliance”), qualify them with AI, and expand campaigns to 10,000+ prospects in minutes. This capability directly enhances Account Based Marketing and CRM initiatives, allowing marketers to execute precise, targeted campaigns without complex manual processes.
- Precision List Building – GTM-2 leverages 30,000 custom signals, 1,500 business data points, and over 600M contacts, enriched by insights from more than 50M past campaigns. This delivers highly accurate segmentation and qualification for Demand Generation, Audience/Marketing Data & Data Enhancement, and Marketing Automation programs.
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The proprietary model was developed by Landbase’s Applied AI Lab team, led by Chief Data Scientist Hua Gao, a Stanford Ph.D. and co-founder of EverString (acquired by ZoomInfo). “With GTM-2, we’ve fused omni-channel intelligence with natural language targeting in a single AI model,” Gao said. “This gives businesses both the precision to qualify audiences and the power to engage them at scale, enabling measurable results across Sales & Marketing, Account Based Marketing, and Customer Engagement strategies.”
GTM-2 Omni is available via subscription with a Starter tier for immediate testing. Enterprises can collaborate with Landbase’s embedded data engineering team to fully optimize the model for their B2B Tech go-to-market operations, unlocking the full potential of AI-powered Audience/Marketing Data & Data Enhancement and campaign orchestration.
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