Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAS Expands Reddit Partnership for Enhanced Ad Measurement
Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its partnership with Reddit, a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS’s Total Media Quality for Reddit.
Ubicquia Appoints Amazon Marketing Exec Doug Yates as CMO
Ubicquia, Inc., a leader in intelligent infrastructure solutions, announced the appointment of Doug Yates as Chief Marketing Officer (CMO). In this role, Yates will lead Ubicquia’s marketing strategy, brand positioning, and partner engagement initiatives, helping to accelerate the company’s growth and expand its impact across utilities, municipalities, and enterprises.
Mobvistas XMP and AdsPolar Become Meta AdTech Business Partners
Mobvista announces that XMP, its cross-channel intelligent media buying platform, and AdsPolar, its e-commerce advertising automation tool, have officially earned the Meta Business Partner badge in the AdTech category. This certification further affirms Mobvista’s leadership and innovation in advertising technology.
CreativeX Research Uncovers $47.8 Billion in Potential Ad Efficiencies
New research from CreativeX, the technology company powering creative decision-making with data for brands like Diageo, Bayer, and Nestlé, demonstrates the financial opportunity of optimizing creative in an AI-driven advertising ecosystem.
The study, which analyzed 1.8 million video ads spanning $2.4 billion in media spend and 1.6 trillion impressions across 2024, found that many brands aren’t building their creative for digital environments. This oversight results in wasted spend, lower engagement, and weaker advertising performance.
Skai Launches Celeste AI to Transform Commerce Media With GenAI Marketing Agent
Skai, the leading omnichannel platform for commerce media, introduced Celeste AI, a generative AI marketing agent designed to transform how brands and agencies navigate commerce media. Industry leaders, including Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes, are among the first to explore Celeste’s advanced capabilities in an exclusive closed beta, gaining a competitive edge in streamlining media operations at scale.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
