Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAS Teams With Impact Plus to Tackle Ad Emissions
Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.
Tinuiti Earn TikTok Marketing Partner Badge for Media Mix Modeling
Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, announced being a partner for TikTok’s new Media Mix Modeling (MMM) badge – the new focus area under the Measurement category recognizes Tinuiti as part of TikTok’s Marketing Partners Program. The program, which is composed of carefully selected third-party technology and service companies, recognizes partners across different categories and specialties who have a proven track record of success on TikTok.
Bloomberg announced the availability of Similarweb‘s web traffic data on the Bloomberg Terminal via {ALTD<GO>}, significantly enhancing its alternative data offering with near real-time insights into online traffic performance that will grow to cover 3,000 public and private companies. Complementing existing alternative datasets on Bloomberg’s Alternative Data Analytics Platform, which include consumer transaction data analytics from Bloomberg Second Measure and foot traffic data analytics from Placer.ai, the addition of Similarweb data analytics allows investors to better nowcast company KPIs and discover emerging trends in company performance.
AdLift Launches Tesseract: AI Brand Visibility Platform
In a landmark move set to redefine how brands engage with the future of search, AdLift announced the launch of Tesseract, an innovative AI-driven platform. Tesseract is the first-ever tool designed to help brands, agencies, and marketers track and amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms, such as ChatGPT, Gemini, Google AI Overviews, and Perplexity.
AdLift Inc., now part of Liqvd Asia, has been at the forefront of innovation, bringing together top talent to deliver groundbreaking solutions. With Tesseract, their latest breakthrough, they’re taking AI-powered marketing to the next level.
Everstage, the leading modern sales performance management platform, announced the launch of its newest product: Everstage Planning. Designed for enterprise needs, Everstage Planning empowers organizations to manage territory, quota, and capacity with precision, therefore expanding Everstage’s offerings beyond Incentive Compensation Management (ICM) into holistic Sales Performance Management (SPM).
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
