Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
InMobi x AppsFlyer Report, AI Discovery and Multi Screen Engagement Fuel Cricket Marketing
As India prepares for another high energy cricket season, new research suggests that the sport is becoming a powerful catalyst for digital commerce and cross channel engagement. A joint report from InMobi and AppsFlyer highlights how AI led discovery and multi screen behavior are reshaping how brands connect with cricket fans and drive measurable growth during the tournament period.
The findings come from the second edition of the Decoding Indian Cricket Fans report, based on a survey conducted among Android and iOS users in January 2026. According to the study, cricket viewership in India has evolved beyond passive entertainment into a multi device, AI influenced experience where fans consume content, interact with brands, and shop simultaneously. Read More.
Amperity Appoints Bridget Perry as Chief Marketing Officer
As enterprises intensify efforts to turn artificial intelligence investments into measurable business outcomes, leadership with experience navigating major technology transitions has become increasingly valuable. The appointment of Bridget Perry as Chief Marketing Officer at Amperity reflects the company’s focus on accelerating enterprise adoption of its AI powered customer data platform.
Amperity, a provider of an AI driven Customer Data Cloud designed to unify enterprise customer data, announced that Perry will lead its global marketing organization. Her appointment comes at a time when businesses across industries are seeking more effective ways to transform fragmented data into actionable insights that power personalization, real time decision making, and revenue growth. Read More.
LiveRamp Launches Agentic AI Upgrades for Smarter Marketing
As marketing organizations look to move beyond fragmented workflows and manual campaign execution, artificial intelligence is becoming central to planning, optimization, and measurement across the advertising ecosystem. The introduction of agentic AI upgrades by LiveRamp reflects this shift, offering marketers new capabilities designed to automate key processes while maintaining governance and data privacy.
LiveRamp, a data collaboration platform used by global brands and publishers, announced the launch of new AI driven capabilities that allow specialized agents to support marketing operations across the company’s platform. The updates are designed to help marketers plan campaigns, build audiences, measure cross media performance, and optimize spending using AI agents operating within LiveRamp’s governed data environment. Read More.
AirOps Launches CMS Integrations for AI Search Optimization
As artificial intelligence increasingly influences how information is discovered online, enterprises are facing new pressure to keep digital content continuously updated and optimized. AirOps has introduced a new set of integrations designed to address this challenge, bringing AI search optimization directly into enterprise content workflows and publishing systems.
AirOps, a content engineering platform focused on AI driven search visibility, announced the launch of a suite of enterprise integrations that connect its platform with widely used content management systems and project management tools. The new integrations allow marketing and content teams to create, update, and publish content directly through the systems they already use while maintaining centralized AI powered optimization. Read More.
Zefr and OM Media Trials Study Examines Brand Impact of Ads Next To AI Content
As generative artificial intelligence reshapes digital content creation, advertisers are increasingly evaluating how their brands appear alongside AI generated media. A new study from Zefr and OM Media Trials provides one of the first detailed looks at the brand impact of ad adjacency to AI generated content, revealing that not all AI environments carry the same level of risk or opportunity for marketers.
Zefr, a provider of brand suitability technology for social platforms, partnered with OM Media Trials to release research titled AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI Generated Content. The study analyzed consumer responses to advertising placed next to different types of AI generated videos and images, offering insight into how audiences interpret brand presence in these emerging environments. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
