Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Adtelligent Launches Retail Media Platform for Cross-Channel Retail Advertising
Adtelligent, a global advertising technology company, proudly announces the official launch of its Retail Media Platform — a powerful solution designed to help retailers and marketplaces open new monetization opportunities by turning their digital properties into scalable media platforms.
Our platform gives retailers full control over their ad inventory, monetization & shopper experience. Deliver relevant ads across all digital and physical touchpoints and support the growing demand for omnichannel retail media campaigns.
IAB Tech Lab Releases Live Event Ad Playbook With Amazon, NBCUniversal, Freewheel
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad monetization within live streaming events. Central to this initiative is the introduction of the Concurrent Streams API specification, developed through close collaboration with industry leaders Amazon, NBCUniversal, FreeWheel, and Index Exchange. This new protocol addresses the technical complexities involved in delivering seamless ads during live streams, particularly at moments of high viewership concurrency, such as major sports events, breaking news, or cultural moments.
Seedtag Adopts IAB Diligence Platform Powered by SafeGuard Privacy
Seedtag, a leading global company specializing in neuro-contextual advertising, has announced its integration of the Interactive Advertising Bureau’s (IAB) Diligence Platform, powered by SafeGuard Privacy, in the United States. This strategic initiative underscores Seedtag’s strong commitment to transparency and trust in the digital advertising landscape, particularly concerning data privacy and regulatory compliance.
Vodafone and Kaltura Sign a Partnership Agreement To Expand Cloud TV Services
Vodafone Group PLC and Kaltura, the AI Video Experience Cloud, announced that they have extended their partnership around the Kaltura-powered Vodafone TV solution (VTV).
Vodafone launched VTV in 2014, and it has since grown to serve several million subscribers across eight markets, consistently delivering reliable, high-quality video experience to viewers.
Kaltura’s platform has been supporting Vodafone’s continued transition from providing traditional on-premises based IPTV services to offering cloud-native over-the-top services. The partnership has driven innovation and growth for both companies and has enabled the rapid rollout and continuous evolution of Cloud TV services.
July Zeta Economic Index Reveals Growing Consumer Optimism Amid Steady Momentum
Zeta Global, the AI Marketing Cloud, released the July 2025 Zeta Economic Index (ZEI), revealing pockets of consumer optimism beneath a stabilizing economic backdrop. Powered by Zeta’s generative AI and real-time behaviors from over 245 million U.S. consumers, the ZEI delivers granular insight into how households are balancing caution and optimism as they navigate a still uncertain economic landscape.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
