Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Attentive Finds Q1 Key To Converting New Shoppers
Brand loyalty is entering a pivotal phase as artificial intelligence reshapes how consumers discover, evaluate, and buy products, and new research suggests the first quarter of the year may be the most important moment for brands to act. According to newly released findings from Attentive, Q1 represents a critical window to convert holiday season shoppers into long term loyal customers, making brand loyalty a top strategic priority for marketers in 2026.
Attentive released insights from two studies, the 2026 State of Loyalty and Retention report and the January 2026 Consumer Pulse. Together, the surveys analyze spending behavior, economic sentiment, and the growing role of AI in the consumer buying journey. The research highlights that brands have a unique opportunity in Q1 to build affinity and retention after the surge of first time buyers acquired during the Black Friday and Cyber Monday period.
New Intuit Mailchimp Report Highlights What Marketers Miss at Opt-in
As privacy rules tighten and traditional tracking becomes less reliable, the opt-in moment is emerging as one of the most important touchpoints in modern marketing. A new report from Intuit Mailchimp suggests that many brands are underestimating this moment, creating early friction that weakens long-term engagement and customer trust. The findings matter for the MarTech ecosystem as email and SMS remain foundational channels for building direct, permission-based relationships.
Intuit released the report titled The Art of the Opt-In: Why List Building is Only the Beginning, developed by Intuit Mailchimp in partnership with Ascend2. The study draws on insights from thousands of marketers and consumers across the United States, Canada, the United Kingdom, and Australia and New Zealand. It examines how opt-in strategies often fail to align with consumer expectations and why early decisions shape the quality and longevity of subscriber relationships.
EDO Launches ChatEDO To Accelerate TV Outcome Measurement
As television advertising becomes more fragmented across linear, streaming, and programmatic environments, marketers are under increasing pressure to understand performance faster and with fewer resources. ChatEDO is EDO latest response to that challenge, introducing a conversational interface that allows advertising teams to access and analyze TV outcome data in seconds. The launch signals a broader shift in the MarTech ecosystem toward agentic AI tools that remove complexity from advanced measurement.
EDO announced the release of ChatEDO, describing it as the first agentic AI application built to make TV outcomes intelligence faster and more accessible. The new capability enables users to ask questions in natural language and instantly surface insights from EDO Convergent TV database, dramatically reducing the time and effort traditionally required to analyze campaign performance.
Nexxen and H/L Partner To Drive Smarter CTV Advertising Performance
As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and devices. Nexxen and H/L are partnering to address this shift, combining advanced data, signal driven insights, and modern buying strategies to help brands navigate the expanding CTV ecosystem more effectively. The collaboration underscores why CTV has become a central focus for marketers seeking measurable outcomes rather than broad exposure.
Nexxen, a global advertising platform with deep expertise in data and advanced TV, is working with H/L to help advertisers adapt to the realities of today’s viewing environment. By leveraging Nexxen demand side platform and insights, H/L has delivered conversion lifts of up to fourteen times for clients across multiple verticals, demonstrating how signal backed CTV strategies can outperform traditional approaches.
ABCS Insights Launches in Canada To Advance Outcomes-Based Advertising
ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands and agencies are increasingly focused on proving real business impact. The move brings ABCS Insights’ integrated analytics and outcomes measurement solutions to Canadian advertisers seeking clearer connections between media investment and sales performance.
The launch of ABCS Insights in Canada gives marketers the ability to evaluate advertising effectiveness across the entire consumer journey, from early brand awareness and consideration through to conversion and in-store or online sales. By linking media exposure to tangible outcomes across digital, physical retail, and out-of-home environments, the platform aims to address a long-standing challenge in modern marketing: understanding which investments truly drive incremental growth.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
