Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

RingCentral Launches RingCX on Salesforce AppExchange

RingCentral, Inc., a global leader in AI-powered business communications, announced it has launched RingCX™ for Salesforce Service Cloud Voice on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowering customers to deliver a unified and streamlined experience for agents by integrating RingCentral’s digital channel and voice capabilities into Salesforce. This powerful combination enables organizations to not only deliver faster, more intelligent, and highly personalized service across all touchpoints, but also to enrich their CRM ecosystem with deep insights into customer interactions that grow more intelligent over time.

BigCommerce, a leading provider of open, composable commerce solutions for B2C and B2B brands, retailers, manufacturers and distributors, announced that Vipul Shah has joined the company as its new Chief Product Officer, bringing over two decades of experience building innovative products and business models at PayPal, Google, J.P. Morgan and Wells Fargo.

At BigCommerce, Shah leads product management, product design and product strategy groups across all three of the company’s products – BigCommerce, Feedonomics and Makeswift.

WestJet Partners With RewardOps to Launch First-Ever Loyalty eStore

RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced a partnership with WestJet to launch its first-ever loyalty eStore.

The WestJet Rewards eStore gives members new ways to earn and redeem points beyond travel, as part of the airline’s efforts to modernize and increase engagement in its loyalty program.

Shipsy Announces Key Additions to Leadership to Accelerate Growth

Shipsy, a Gartner recognized leading global provider of SaaS-based AI-powered logistics management platform, recently announced the onboarding of two industry stalwarts, Parvesh Ghai as the Chief Revenue Officer (CRO) and Kapil Kaushik as the Chief Technology Officer (CTO). Both leaders bring deep expertise in driving growth, technological innovation, and customer success at a global scale.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com