Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DoorDash Announces Agreement to Acquire Deliveroo
DoorDash, Inc., a leading local commerce platform globally, makes reference to the announcement that the board of directors of DoorDash, Inc. and the board of directors of Deliveroo plc have reached agreement on the terms of a recommended final1 cash acquisition of the entire issued and to be issued share capital of Deliveroo (the “Acquisition”).
The Trade Desk, the global advertising technology leader, announced that it has launched European Unified ID (EUID) on Snowflake Marketplace to help joint customers activate more targeted digital advertising campaigns. EUID is an open-source, industry-wide identity solution that enables advertisers to build holistic, cross-channel digital advertising campaigns based on authenticated data.
Vidu, the flagship product of ShengShu Technology and a pioneer in generative AI video, is announcing a strategic partnership with Lenovo that will introduce Lenovo PCs bundled with Vidu’s industry-leading generative video solution that streamlines the production of high-end visual effects with text or image prompts.
Talkdesk Revolutionizes Utility Customer Experiences
Talkdesk®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, introduced Talkdesk Utilities Experience Cloud™, an intelligent CX platform that empowers utility providers to deliver fast omnichannel service effortlessly. Using advanced industry-trained AI, the platform revolutionizes how utility companies interact with and support customers on the most common and complex issues and queries. Hearing “please hold” during an already-frustrating power outage or being forced to speak with a live agent about a simple billing question can now be replaced with fast, proactive, accurate, and personalized service across any channel, at any time.
ActiveCampaign Appoints Simon Malkowski as COO to Drive Operational Excellence
ActiveCampaign, a leading marketing automation platform, has named Simon Malkowski as its new Chief Operating Officer. Malkowski will lead company-wide efforts to deepen alignment, drive operational rigor, and accelerate execution on the strategies that matter most to customers and the business.
Malkowski joins ActiveCampaign at a time of strong momentum, with continued global expansion and a wave of product innovation. Just last month, the company announced its acquisition of WhatsApp automation platform Hilos to deliver the most advanced WhatsApp automation solution for businesses globally.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
