Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Everyone Talks CX, Almost No One Delivers
Global cloud communications platform Infobip has released findings from a new study conducted by Harvard Business Review Analytic Services (HBR-AS) revealing a sharp disconnect in customer experience (CX): while 93% of those surveyed from the HBR audience recognize the high importance of creating positive conversational experiences, only 36% believe their organization is highly effective at it. Even more striking, just 11% report they’re highly effective using AI to deliver human-like conversations.
Appcast Named Strategic Challenger in the 2025 Fosway 9-Grid
Appcast, the leading recruitment marketing platform powered by programmatic, was named a Strategic Challenger in the 2025 Fosway 9-Grid™ for Talent Acquisition. The report states that Strategic Challengers provide solutions with the scope and challenger sophistication to support the needs of large, complex global customers.
Appcast’s continued growth as an industry leader is reflected in its year-over-year progression on the Fosway 9-Grid™ debuting in 2023 as a Potential Leader, moving to a Strategic Challenger in its second year, and now recognized as a Strategic Challenger capitalizing on its position. This trajectory underscores Appcast’s increasing level of market performance as well as its strength and commitment to enterprise impact, and delivering measurable value to clients worldwide.
ADvendio, a leading omnichannel advertising management platform, has announced the achievement of key campaign optimization milestones with LiveScore, a global sports media business and real-time sports updates and results provider. Since implementing the ADvendio platform, LiveScore has streamlined its revenue reporting process, gained the ability to optimize campaigns on a country level, generated better visibility into its lead generation funnel, and improved overall operational efficiency.
ContentWise Adds AI Agents to Automate Customer Experience
ContentWise, the AI-powered customer experience company, announced the integration of advanced AI agents and agentic capabilities into its flagship UX Engine platform, introducing the ContentWise Agent Engine.
This significant advancement will enable marketing and editorial teams to focus on high-level decision-making while delegating complex execution chains to AI agents, and unleashing a new range of use cases.
Leveraging cutting-edge multi-agent architectures, including Google’s Agent-to-Agent (A2A) protocol and Anthropic’s Model Context Protocol (MCP), ContentWise is pioneering a new era of intelligent digital experience management.
alby Transforms AI Shopping from Basic Chatbots to Intelligent Shopping Companions
alby, the AI shopping agent trusted by leading e-commerce brands, announced four new tools that transform AI shopping assistants from basic Q&A chatbots into true shopping companions. The new capabilities enable alby to proactively guide shoppers like an experienced in-store associate, anticipating questions and concerns to provide confidence throughout the buying journey, while capturing insights to optimize future experiences with the brand.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
