Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Google Cloud Partner Intelagen Appoints Anne Schoofs as Chief Growth Officer
Intelagen, a Google Cloud Partner focused on Agentic AI and portfolio company of Alpha Transform Holdings, announced the appointment of Anne Schoofs as its new Chief Growth Officer. Reporting to CEO Tom Richer, Schools will drive Intelagen’s growth by unlocking new markets and revenue opportunities and delivering effective market plays and solutions for clients.
Teledyne Micropac Announces Strategic Partnership With Digikey
Teledyne Micropac is pleased to announce the finalization of our highly anticipated partnership with DigiKey Corporation. This significant milestone marks an important step forward, enabling us to expand our reach to a wider customer base and make our products more accessible to customers globally.
The Trade Desk Appoints Will Platt-Higgins as EVP of Business Development
Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company’s revenue growth objectives with the evolving needs of brand marketers and agencies. Based in New York, Platt-Higgins reports to Jed Dederick, Chief Revenue Officer.
Etrigue Unveils AI Lead Insights to Boost Sales Opportunities
eTrigue, the company behind Lead Accelerator, the popular digital partner marketing platform, has announced the launch of its new AI enhancements, AI Lead Insights. The new AI enhancements are designed to help companies, and their channel partner sales teams, revolutionise how they rapidly target, manage and convert business leads and prospects using invaluable, real-time background and intent data.
HitPaw VikPea v4.2.0 Released With Updates Including Detail Recovery Model
HitPaw, a leading innovator in multimedia software solutions, announced the release of a new version of HitPaw VikPea (originally named HitPaw Video Enhancer)! VikPea V4.2.0 is a significant update to its all-in-one video enhancement platform. In this version, the Detail Recovery Model now supports cloud acceleration service, a detailed breakdown of cloud acceleration credits has been added, video cropping settings options have been introduced, and a refined user experience to streamline creative workflows for professionals and enthusiasts alike.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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