Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Innovid Launches New Tools to Supercharge Retail Media Performance Everywhere
You’re watching Innovid’s Feature Beat, we look at new product changes aimed at modernizing advertising tech towards automation and efficiency across every screen. Last time we drove new social advertisement performance by executing with advertising automation tools we developed. This month we touch on retail media networks RMNs which is arguably the fastest growing advertising category. Mediaocean’s upcoming H2 Market Report indicates over a third of marketers expect to increase spend on RMN ads in H225.
mrge Commerce Ad Report Reveals Optimism and Growth amid Headwinds
Mrge, publisher and intelligent platform for commerce advertising, has announced that they are releasing their biannual ‘2025 Commerce Advertising Report’. It appears reluctance and declining confidence hit consumers in the first half of 2025 along with overwhelming uncertainty, Google updates, and a fading economy, as the mrge report showed optimism within commerce advertising in the latter half. Looking closely, it can be seen that surveyed publishers, advertisers, agencies, and network or tech providers are collectively appreciative, as over 80% of respondents showed an optimistic perspective. Trust paired with authentic partnerships are now more abundant in an AI-driven society and environment, something respondents touched upon as well.
Calix, Inc. has unveiled the next version of its mobile subscriber application which features smarter and more intuitive AI supported interfaces.“CommandIQ” as the application is called will serve as the primary interface through which residential subscribers will control their smart homes. The broadband service provider’s (BSP) brand is prominently showcased throughout the app, reinforcing brand recognition and ensuring value delivery on every interaction.
Sellerant Acquires Proclaim to Redefine B2B Brand Building Through AI and Podcasting
In a move set to reshape B2B marketing and sales enablement, Sellerant has announced its acquisition of Proclaim, a podcast agency known for delivering highly produced brand storytelling at scale. This strategic deal marks a new chapter in the convergence of AI-driven demand engines with authentic content creation, signaling where B2B MarTech is headed in 2025 and beyond.
Varicent and ServiceNow Team up for Next-Gen Revenue Execution
Varicent, the leader in Sales Performance Management (SPM), announced a strategic partnership with ServiceNow to integrate Varicent’s enterprise-grade Sales Planning and Incentive Compensation solutions into the ServiceNow Customer Workflows ecosystem.
This integration enables lead, customer, opportunity, and sales activity data from ServiceNow’s CRM to flow seamlessly into the Varicent platform. The partnership gives revenue leaders long-awaited power to optimize territories, quotas, and incentive structures at enterprise scale, and to adjust plans rapidly when the market shifts.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
