Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Oracle AI Agents Transform Customer Experience Across Marketing and Sales
As enterprises look to scale more intelligent and responsive customer engagement, Oracle AI Agents are emerging as a central pillar in modern customer experience strategies across the MarTech ecosystem. At its Oracle AI World Tour event, Oracle announced a new set of role based AI agents embedded within Oracle Fusion Cloud Applications, designed to help marketing, sales, and service leaders deliver proactive and personalized customer experiences at scale.
Built using Oracle AI Agent Studio for Fusion Applications, the new Oracle AI Agents are natively integrated into existing workflows and operate on Oracle Cloud Infrastructure. The agents analyze unified data across business functions, automate routine processes, and surface predictive insights to improve productivity and business outcomes. Oracle said the agents are available at no additional cost to customers using Oracle Fusion Applications.
ChatGPT Begins Testing Ads for Free and Go Users in the US
The introduction of ads in ChatGPT marks a notable shift in how conversational AI platforms balance access, funding, and user trust within the MarTech ecosystem. OpenAI has announced that it is beginning to test ads in ChatGPT in the United States, starting with logged in adult users on the Free and Go subscription tiers. The company said Plus, Pro, Business, Enterprise, and Education tiers will remain ad free.
The test represents OpenAI first live experiment with ads in ChatGPT and is designed as a learning phase. According to the announcement, ads will not influence the answers ChatGPT provides, and user conversations will remain private from advertisers. The company stated that its goal is to support broader access to more powerful ChatGPT capabilities while maintaining the trust users place in the product for personal and professional tasks. Users who prefer not to see ads can upgrade to paid plans or opt out of ads on the Free tier in exchange for fewer daily messages.
Cineverse Launches Matchpoint Creative Labs for FAST and CTV Ads
As advertising dollars continue shifting toward connected TV and free ad supported streaming, creative execution is becoming a critical differentiator across the MarTech and media ecosystem. Cineverse has announced the launch of Matchpoint Creative Labs, a new in house creative services unit designed to support the growing demand for premium video advertising across FAST channels, CTV environments, and ad supported streaming services.
Cineverse said Matchpoint Creative Labs was created to help brands, publishers, and streaming operators meet rising expectations for motion first creative that feels native to the connected TV experience. The unit operates within the Cineverse Technology Group and extends the company capabilities beyond platform technology into scalable creative production powered by generative AI.
Pinterest Appoints Kecia Steelman To Board of Directors
Leadership appointments at major digital platforms often signal where the next phase of growth is headed, especially as commerce, media, and AI continue to converge across the MarTech ecosystem. Pinterest has announced the appointment of Kecia Steelman to its Board of Directors, a move that strengthens the company leadership bench as it deepens its focus on shopping, advertising, and visual discovery.
Pinterest said Kecia Steelman, President and Chief Executive Officer of Ulta Beauty, will join the Pinterest Board of Directors effective February sixteen two thousand twenty six. The appointment brings extensive retail and brand building expertise to the board at a time when Pinterest is positioning itself as a more powerful commerce and performance advertising platform.
Anzu Brings Performance Driven Intrinsic In Game Ads to DSPs
Performance driven intrinsic in game advertising is entering a new phase as gaming environments become more measurable and outcome focused for advertisers. In a move that expands the role of gaming within the MarTech ecosystem, Anzu has announced the launch of click enabled intrinsic in game ad formats, opening premium gaming inventory to programmatic demand side platforms for performance campaigns.
Anzu, known for its intrinsic in game advertising solutions, said the new formats allow performance buyers to access high intent gaming supply that has traditionally been unavailable for lower funnel objectives. By enabling click interaction within ads that are embedded directly into gameplay, Anzu is extending intrinsic in game advertising beyond brand awareness and into measurable acquisition and retargeting use cases.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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