Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Genesys Launches LAMs Powered Agentic Virtual Agent for CX
Autonomous AI is moving from experimentation to enterprise deployment as customer experience leaders look to improve self service outcomes. Genesys has unveiled what it describes as the industry first agentic virtual agent built with large action models for enterprise CX, introducing a new approach to end to end customer request resolution.
The new Genesys Cloud Agentic Virtual Agent is powered by large action models rather than traditional large language models. While language models have improved conversational quality, they were not designed to execute complex, multistep workflows across enterprise systems. Genesys says this limitation has contributed to inconsistent outputs and breakdowns as interactions become more complex.
Similarweb Launches AI Studio for Enterprise Market Intelligence
As enterprises seek faster, more accessible market intelligence, AI driven analytics tools are redefining how business users interact with data across the MarTech ecosystem. Similarweb has introduced AI Studio, a new enterprise intelligence solution designed to make expert level market research available to every employee through natural language interaction.
Built on top of Similarweb extensive digital intelligence infrastructure, AI Studio provides conversational access to data spanning 100 million websites, 6 billion keywords, 4 million apps, 20 million companies, more than 50,000 stock tickers, 557 million SKUs, and 37 months of historical insights. The platform aims to eliminate the technical barriers that often limit advanced analytics to specialized teams.
Intuit Mailchimp Expands Data Driven Ecommerce Marketing Capabilities
As ecommerce brands face rising acquisition costs and increasing pressure to prove return on investment, unified data and automation are becoming central to modern marketing strategy across the MarTech ecosystem. Intuit has announced a new set of enhancements for Mailchimp designed to unlock more profitable ecommerce growth through advanced, data driven capabilities.
Available in 185 countries and territories across North America, Latin America, EMEA, and APAC, the updates aim to help merchants connect their data, activate omnichannel campaigns, and drive measurable outcomes without added complexity or cost. SMS marketing is also expanding into 34 new markets across Europe, including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, and Poland, broadening Mailchimp global reach.
ABCS Insights and Neptune Retail Solutions Expand DOOH Measurement in Canada
Outcome based measurement is becoming a defining standard for modern media investment, and digital out of home is now entering that performance era in Canada. ABCS Insights and Neptune Retail Solutions have announced expanded capabilities that enable brands to quantify incremental sales lift and return on ad spend for digital out of home campaigns across the Canadian market.
The collaboration introduces standardized sales lift and iROAS measurement for digital out of home advertising, allowing advertisers to evaluate physical world media exposure with the same rigor typically applied to digital and retail media channels. Until now, Canadian brands have faced limited options for assessing the true incremental business impact of DOOH campaigns beyond basic reach and impression metrics.
Domo Launches Domo MMM for AI Driven Marketing Measurement
As marketing budgets face heightened scrutiny from finance and executive leadership, the demand for measurable, causal accountability is reshaping how organizations evaluate performance across the MarTech ecosystem. Domo has introduced Domo MMM, an AI powered marketing measurement service designed to help leaders identify true incremental impact, eliminate waste, and reallocate spend with greater confidence.
Announced from Silicon Slopes, Utah, Domo MMM is positioned as an AI sidekick for marketers that embeds advanced marketing mix modeling directly into everyday business decision making. Developed in collaboration with Stella Growth Intelligence, the service combines causal modeling, scenario analysis, and AI guided recommendations to move measurement beyond static dashboards and attribution reports.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
