Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Samsung Ads Reimagines CTV Advertising With Interactive and Game-Based Ad Format

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada.

Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into short, remote control-powered games. This new and innovative format runs in the first ad slot of premium commercial ad pods, and offers viewers a frictionless way to engage, while giving advertisers a new medium to earn attention.

Invoca, the leader in AI-powered revenue execution platforms, announced the release of its Invoca Call Conversion Industry Benchmarks Report, 2025. The comprehensive analysis of over 60 million phone calls demonstrates that phone conversations remain critical conversion points, with 61% of callers speaking directly with a person and 37% of phone leads converting during the call.

The research analyzed contact center performance across automotive, business services, consumer services, financial services, healthcare, home services, senior care, telecommunications, travel and hospitality industries, revealing variations in how businesses handle phone leads and convert them to revenue. The findings provide essential call center benchmarks for companies looking to optimize their marketing investments and improve conversion rates.

TTEC Partner With Zendesk to Deliver Enhanced AI-Driven Customer Experience Solutions

The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, announced the release of its Digital Advertising Invoice API Specifications, which are open for public comment until August 11, 2025. This initiative introduces a unified, system-agnostic set of API specifications designed to streamline the exchange of invoice data and documentation between buyers and sellers in the digital advertising supply chain.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com