Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Anonymised and Bytek Partner for Secure First-Party Data Activation for Expanded Reach
Anonymised and Bytek announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data.
Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the creation of audiences based on product and thematic interests, as well as predictive segments built on customer lifetime value (Predictive LTV) and conversion probability (Action Prediction).
These audiences are then activated through Anonymised’s technology, which ensures the secure processing of Bytek’s raw analytics and eliminates the risks traditionally associated with sharing first-party data in digital advertising. Thanks to its advanced AI functions, Anonymised enables on-device targeting and measurement of ID-less audiences, turning predictive data into more accurate, measurable campaigns that work across all devices and fully comply with the highest privacy standards.
Gain Theory Unveils Five Essential Strategies To Navigate the Crowded MMM Landscape in 2026
Global marketing effectiveness and foresight consultancy, Gain Theory, released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers’, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape.
The comprehensive guide addresses the surge in MMM adoption, with nearly half (47%) of US marketers planning to invest in MMM over the next year, according to EMARKETER data cited in the guide. It comes as marketers face mounting pressure to demonstrate the value and impact of marketing against business objectives and defend budgets amid economic volatility.
Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season
Infobip is forecasting another record-breaking year for brand-to-consumer messaging as retailers embrace AI, mobile commerce and richer communication technology to elevate shopping experience. According to new projections from the global communications platform, more than 3.9 billion messages will be exchanged during this year’s holiday shopping period. This marks a significant 15 percent increase from the previous year and illustrates how conversational engagement has become central to the buyer journey.
PixVerse Introduces Remix Feature to Empower Social Co-Creation in AI Video
AI video creation platform PixVerse, which serves more than 100 million users globally, has unveiled a new Remix feature that deepens collaboration and creativity within its fast-growing community. The update arrives just one week after the company released its Swap capability, signaling a rapid expansion of tools designed to transform video creation from a single action into a continuous, social experience.
PixVerse now enables users to generate original videos and also remix existing ones by extending or reinterpreting their narrative while preserving the original structure, including the motion, pacing, and overall scene flow. Viewers can instantly import their favorite videos into PixVerse, making it easy to build upon popular content. By allowing users to participate in each other’s creative process, Remix helps shift the platform from isolated creation into a shared ecosystem where storytelling, engagement, and collaboration fuel one another.
Innovid Launches AI Agents and Innovid Orchestrator
Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, unveiled new AI agents alongside Innovid Orchestrator™—the industry’s first full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising lifecycle.
The launch introduces a suite of specialized AI agents that automate core advertising functions across creative, delivery, measurement, and optimization, and Innovid Orchestrator, which connects them all. Innovid Orchestrator combines the power of Innovid’s pre-built AI agents through an open orchestration layer, uniting human input, proprietary data, and external systems and agents. The result is a living system of intelligence that automates workflows, amplifies creativity, and drives measurable results for every channel, platform, and partner. Marketers and their partners also get the flexibility to Bring Your Own Agents (BYOA) or integrate external models, data, and tools for complete interoperability.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
